Salesforce

The Future of Customer Experience: 5 Important #DF18 Keynotes

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The Fourth Industrial Revolution is changing the technology we use for work, how we do business, and how ultimately we connect.

At Dreamforce 2018, Trailblazers across the world learned about the latest innovations in the Salesforce ecosystem. Here are a few of the keynotes that caught our attention.

Reimagine the Customer Experience with a 360° Customer View

Dreamforce 2018 Service Cloud Keynote: Customer Success in the New Age of Service

We are in a new age of service where the customer rules. Are you delivering?  Businesses have to consider how new trends like automation, integration, digital channels, and mobile workforces fit into their business if they are expected to thrive. The way people now connect is different, leading to new expectations for brands. Watch this keynote and learn how every opportunity can create a transformational service experience. 

BONUS: Get our guide that shares 6 Ways to Maximize Your Salesforce Investment

Accelerate Innovation with MuleSoft

Dreamforce 2018 Integration Keynote: MuleSoft Connects Every App, Data and Device

Creating a connected customer experience is our specialty. All channels, all touch points, and all the data it all offers can be integrated into your platform offering the most unique and customized experience for everyone.  Watch this keynote to learn more about how Integration Cloud, now with MuleSoft, can help connect your data.

The Digital Essentials, Part 3
The Digital Essentials, Part 3

Developing a robust digital strategy is both a challenge and an opportunity. Part 3 of the Digital Essentials series explores five of the essential technology-driven experiences customers expect, which you may be missing or not fully utilizing.

Get the Guide

BONUS: Read more of the latest articles on MuleSoft

Get a First Look at High Velocity Sales

Dreamforce 2018 Sales Cloud Keynote: Now Every Sales Team Gets AI

Selling continues to get smarter, and with this first look at High Velocity Sales, selling can happen anytime, anywhere, on any channel. This efficient solution is made for the next generation of sales reps. Watch this keynote to learn more. 

BONUS: Get our guide on How To Build an Effective Salesforce Roadmap

Move Faster With  the Power of Lightning

Dreamforce 2018 Lightning Platform Keynote: Now Building Apps is Everyone’s Business

The Lightning Platform is an opportunity for business and IT leaders to align, resulting in supercharged productivity, intelligent data, and revolutionized processes. With the future of Salesforce hinged on Lightning, this is an important Keynote to watch to understand what’s available to your Salesforce. 

BONUS: Get our guide on Salesforce Lightning Migrations Made Easy

Create Customer Connection with Community Cloud

Community Cloud Keynote: Win the Digital Experience Race

Salesforce states that by 2020, customer experience will overtake price and product as the key brand differentiator. Whether it be partners, customers, or employees, communities are a fast track to digitally transforming your brand. If you’re seeking more information, better communication, or facilitating a data-rich environment for your partners, customers, or employees, don’t miss this Keynote on Community Cloud.

BONUS: Download our guide on How To Impact Workplace Culture with Employee Communities

Which Dreamforce 2018 Keynotes did you catch? Which was your favorite? Let us know in the comments below.

About the Author

Marisa Lather is the Employment Branding Marketing Manager at Perficient and is proudly dedicated to developing the Perficient culture. Known as @MarketerMarisa, she is a data-driven design thinker who specializes in creating aesthetic brand experiences that delight. With an inbound marketing specialization in multimedia content creation and engagement, she develops and executes omnichannel campaigns, blending online and offline worlds to create data-informed content and affinity-building experiences for brands. She is actively engaged in the national marketing community, blogs about modern business, personal development, marketing and more at www.MarketerMarisa.com, and speaks at conferences about around the country. Connect with Marisa on LinkedIn and follow @MarketerMarisa on Twitter, Instagram, and Pinterest.

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