Salesforce is known to open up doors, not just for the people using the technology at organizations, but also for the people managing it. As a proud Salesforce Admin or Salesforce community manager, make the most of your position! Salesforce (and their partners) offer a lot of opportunities to develop your personal brand and engage […]
Marisa Lather –
Marisa Lather is the Employment Branding Marketing Manager at Perficient and is proudly dedicated to developing the Perficient culture. Known as @MarketerMarisa, she is a data-driven design thinker who specializes in creating aesthetic brand experiences that delight. With an inbound marketing specialization in multimedia content creation and engagement, she develops and executes omnichannel campaigns, blending online and offline worlds to create data-informed content and affinity-building experiences for brands. She is actively engaged in the national marketing community, blogs about modern business, personal development, marketing, and more at www.MarketerMarisa.com, and speaks at conferences around the country. Connect with Marisa on LinkedIn and follow @MarketerMarisa on Twitter, Instagram, Facebook, and Pinterest.
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Blogs from this Author
Three Perficient Trailblazers Share: Why Trailhead?
Three Perficient Trailblazers Share Why They Love Salesforce and Trailhead We are here to dispell the myth: Salesforce is not just for sales folks and Trailhead is not just for Salesforce folks! As we continue to expand and develop our own Salesforce org at Perficient, people all across the organization are getting a more up […]
Behind the Scenes of Implementing Financial Services Cloud
Implementing New Tech for Financial Services The financial services industry has a few extra things to look out for when implementing new technology than other organizations. Between evolving regulations and compliance requirements, having a tool that can grow with you is increasingly important, especially when everything seems to be moving to the cloud. Creating an […]
Six Reasons Clients Love Salesforce Community Cloud [INFOGRAPHIC]
While there are way more than six reasons to love Salesforce Community Cloud, here are the top six reasons that keep coming up again and again with our customers. In addition to increased loyalty and increased retention, Salesforce Community Cloud opens up a world of connection to the different stakeholders your business interacts with. To […]
Welcome to the Collaboration Economy. Is Your Business Ready?
From Sharing Economy to Collaboration Economy Whether you’ve booked a rideshare car service, stayed in a stranger’s empty room on vacation, or found Fido a new home away from home, there’s a good chance you’ve witnessed the sharing economy. It’s this growing business trend that is beginning to impact the way businesses run for not […]
The Secret to Functional, Collaborative Salesforce Communities
Vlocity is a San Francisco-based company that delivers industry-specific cloud and mobile software that embed digital, omnichannel processes for customer-centric industries. They are also a Strategic Partner to Salesforce and have many tools developed to help their customers and partners drive results and ensure success. However, Vlocity’s VisualForce community lacked engagement and was difficult to […]
Change Management Lessons for Salesforce Financial Services Cloud
Bringing new technology to a team is always going to bring a set of challenges. As humans, we are creatures of habit, but we also have the ability to understand the logic behind adapting to the needs of the future. When the Dark Cloud of Change is Already Looming For any business to succeed long-term, […]
Struggling with Salesforce Adoption? Here’s Why
Organizational Change Management (OCM) has a profound impact on the probability of staying on schedule and on budget, resulting in a higher benefit realization as well as greater ROI. The OCM advisory firm Prosci estimates that two-thirds of all enterprise-level projects fail to meet business objectives and ultimately bring little or no ROI due to […]
3 Ways Self-service Communities Bring In Profit Past Support
Self-service communities open the Salesforce platform up as a place to do business with your customers, past just providing support. Saving Human Agent Time = Saving Company Money Implementing a self-service community is an easy recommendation when customer have questions like, “How do I reduce support or call center costs?” or “I’m concerned about agent […]
Three Salesforce Pranks for Admins to Own April Fool’s Day
The Office Prank Landscape is Changing While typical office pranks include filling a room with balloons (awful for the environment), a cup of water spilling when the door opens (this can ruin a cellphone), or wrapping a carrot up as a Tootsie Roll (just cruel, Dawn), Salesforce Admins have a whole other playing field to […]
Salesforce Employee Community Builds Culture for SSA Marine
Building Culture Through an Employee Community SSA Marine, a wholly owned subsidiary of Carrix, Inc., operates more cargo terminals than any other company in the world. As Carrix was seeking to modernize their operation, they knew investing in technology would set them up for the best long-term success. After a successful Sales Cloud implementation with […]
The Salesforce Team Spills: Why Perficient
What It’s Like Working at Perficient Have you ever gotten off a team conference call and felt so powerful and inspired you were convinced your team could conquer the world? It feels good, right? Admittedly, while not every single call is like that (and a second cup of coffee by the declarer of that first […]