Imagine you are sitting in a movie theater (or in this case, 2021 Adobe Summit). The lights drop, the green preview screen comes on, and the booming voice of Don LaFontaine comes over the loudspeaker: “In a world where Multi-Channel Marketing scales, Marketo Rules” This year’s Adobe Summit introduced us to such a world. In […]
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Journey Science : How Journey Science is Transforming Data Science and Customer Experience
Computer Science, Data Science, Journey Science. Computer Science: The Here and Now In the beginning, Computer Science was abstract. The theoretical concepts of Boole, Turing, Babbage, and Lovelace quickly gave way to real-life innovations. Their focus was ambitious but simple: Change the world by making our lives more efficient and less error-prone, relying […]
Blogs from this Author
Modular Omni-channel Marketing Content: A Game Changer for Personalization Campaigns
Technical Marketers running personalization campaigns need content. Images, pull quotes, slugs, call-to-actions, short and long form videos, infographics, and polls all may be needed when building relevant and engaging experiences. However, tracking down content that is useful, relevant, and the right size and shape is difficult. More difficult is finding the right content for the […]
Connecting Loyalty, Analytics, and Personalization in the Payments Industry
Organizations that love data-driven decision-making suffer from the same challenge. How do we earn trust from consumers to get the right data about them, all in an effort to serve them better? This classic problem of “if I knew more, I could do more” is most easily solvable by the following axiom: “With the correct […]
Real-Time Data Strategy: Three Steps to Start Investing
Real-time data strategy is on every organization’s roadmap. In the past year, I have spoken to many organizations planning “real-time” data systems. Without fail, those organizations fall into one of two buckets. The Visionaries: Can tell a great story about their target prospect, what they should see, and how they should interact with the brand […]
Why Data-Driven Decisions are the Key to Winning at Digital
Data-driven decisions It’s 2020. Organizations are flooded with information from a myriad of sources. Coronavirus is raging across the US and has created significant uncertainty. How does the savvy executive know where to devote time, energy, and budget? Answer: Manage with data The best organizations lead with data-driven decisions. Across industry sector and specialization, data-driven […]
Strength on Strength: Marketo and the Adobe Experience Platform
Today’s customer demands completely seamless omni-channel experiences, and such customer demands are forcing Marketers to pursue advanced analytics and first-party data strategies at an unprecedented rate. However, according to a recent report by eMarketer, nearly 50% of all Marketers say their Customer Experience strategy is “ad-hoc” or “limited in scope”. Even worse, more than half […]
The Unified Customer Profile Revolution
Why Customer Profiles? The landscape is changing for marketers. Customers are increasingly concerned with privacy. Ad-driven conversion rates are in decline. The most “transformational” technologies wield a large percentage of marketing budgets, many of which make little to no real impact on the business. Among said new technologies are a host of new acronyms that […]