Jordan Kanter – Marketing Consulting Director

Explore the convergence of retail media networks, influencer marketing, and AI in revolutionizing retail strategies. Learn how these technologies drive personalized campaigns, boost ROI, and shape the future of retail marketing. Discover challenges and opportunities in this evolving landscape.

Effective data leadership is crucial for organizational success. This post explores how data leaders can boost efficiency by over 20% through collaboration with business teams. Learn the importance of relationship-building, mastering storytelling techniques, and leveraging diverse skillsets to drive better business outcomes. Discover strategies for aligning data initiatives with business objectives and fostering a data-driven culture across your organization. Unlock the full potential of your data practices and achieve meaningful business growth through enhanced partnerships between data and business teams.

Discover how Social Listening and AI-driven personalization can revolutionize your customer experience strategy. Learn why 70% of customers are more loyal to brands offering personalized interactions, and how to leverage social media insights to boost conversion rates by 23%. Explore the power of Journey Science in understanding customer needs, driving product innovation, and creating tailored experiences that set your brand apart in the competitive retail and CPG landscape

The Setting Imagine a solitary walk in a crowded park in the middle of downtown. Walking down the main path, one can hear joggers bounding past one’s left, a couple laughing to one’s right, a street musician playing the violin over one’s shoulder, and a group of children laughing at the playground somewhere off and […]

Computer Science, Data Science, Journey Science.     Computer Science: The Here and Now In the beginning, Computer Science was abstract. The theoretical concepts of Boole, Turing, Babbage, and Lovelace quickly gave way to real-life innovations. Their focus was ambitious but simple: Change the world by making our lives more efficient and less error-prone, relying […]

According to a recent survey conducted by Gartner, it was revealed that a significant misconception exists among sales and marketing leaders  regarding the function of Customer Relationship Management (CRM) systems as Customer Data Platforms (CDPs). Surprisingly, 51% of marketers mistakenly believe that their CRM system also can serve as a CDP*, and only 58% of […]

Customer data and customer data strategy present unique use cases to the business. Customer data can help organizations identify, track, optimize, and individualize the customer journey. In 2023, leveraging customer data via a robust strategy is table stakes. Armed with a robust customer data strategy and success metrics, organizations can respond more quickly to customer […]

Google Analytics – the linchpin of every digital marketer’s data reporting schema – is set to go through some big changes in the next year. As I detailed earlier this year, Google has announced that in 2023 they will deprecate Universal Analytics (UA), the version of Google Analytics that we have become accustomed to over […]

Why find a balance? Even a perfect product needs Sales and Marketing. Contrary to what some in Silicon Valley would have you believe, products do not sell themselves. Every product, no matter how genius, needs: Integrated and Omni-Channel Marketing to educate the public about your product and/or service Sales and Account Management to deliver your […]

In March, Google announced all Universal Analytics (UA) properties will stop processing data on July 1, 2023, and Google Analytics 360 properties (GA360) will stop on October 1, 2023. The alternative? Google Analytics 4 (GA4) is a more robust analytics platform that Google launched in 2020. What makes GA4 different than UA? There are several […]

Adobe Marketing Infrastructure: The Future is Today Today’s Adobe Marketing practitioners are at a crossroads. The massive proliferation of channels coupled with the needs of online or online-only consumers requires a tremendous up-leveling of Marketer’s activities and scale. Today’s Adobe Omni-Channel Marketing stack is more than capable of building that future. Still, most Marketers are […]

My Grandfather was incredible at sales. His energy, insight, and personality ensured his client’s success. As a result, he was consistently a top seller and took home numerous sales awards throughout his career. But, like many sales professionals, patience was not a virtue. Business math and numbers did not interest him. Instead, his primary activity […]