Jordan Kanter – Marketing Director

In March, Google announced all Universal Analytics (UA) properties will stop processing data on July 1, 2023, and Google Analytics 360 properties (GA360) will stop on October 1, 2023. The alternative? Google Analytics 4 (GA4) is a more robust analytics platform that Google launched in 2020. What makes GA4 different than UA? There are several […]

Computer Science, Data Science, Journey Science.     Computer Science: The Here and Now In the beginning, Computer Science was abstract. The theoretical concepts of Boole, Turing, Babbage, and Lovelace quickly gave way to real-life innovations. Their focus was ambitious but simple: Change the world by making our lives more efficient and less error-prone, relying […]

Adobe Marketing Infrastructure: The Future is Today Today’s Adobe Marketing practitioners are at a crossroads. The massive proliferation of channels coupled with the needs of online or online-only consumers requires a tremendous up-leveling of Marketer’s activities and scale. Today’s Adobe Omni-Channel Marketing stack is more than capable of building that future. Still, most Marketers are […]

My Grandfather was incredible at sales. His energy, insight, and personality ensured his client’s success. As a result, he was consistently a top seller and took home numerous sales awards throughout his career. But, like many sales professionals, patience was not a virtue. Business math and numbers did not interest him. Instead, his primary activity […]

Customer data platforms are more then Master Data Management solutions. They provide critical business value in today’s digital-first world.

Imagine you are sitting in a movie theater (or in this case, 2021 Adobe Summit). The lights drop, the green preview screen comes on, and the booming voice of Don LaFontaine comes over the loudspeaker: “In a world where Multi-Channel Marketing scales, Marketo Rules” This year’s Adobe Summit introduced us to such a world. In […]

Technical Marketers running personalization campaigns need content. Images, pull quotes, slugs, call-to-actions, short and long form videos, infographics, and polls all may be needed when building relevant and engaging experiences. However, tracking down content that is useful, relevant, and the right size and shape is difficult. More difficult is finding the right content for the […]

Organizations that love data-driven decision-making suffer from the same challenge. How do we earn trust from consumers to get the right data about them, all in an effort to serve them better? This classic problem of “if I knew more, I could do more” is most easily solvable by the following axiom: “With the correct […]

Real-time data strategy is on every organization’s roadmap. In the past year, I have spoken to many organizations planning “real-time” data systems. Without fail, those organizations fall into one of two buckets. The Visionaries: Can tell a great story about their target prospect, what they should see, and how they should interact with the brand […]

Data-driven decisions It’s 2020. Organizations are flooded with information from a myriad of sources. Coronavirus is raging across the US and has created significant uncertainty. How does the savvy executive know where to devote time, energy, and budget? Answer: Manage with data The best organizations lead with data-driven decisions. Across industry sector and specialization, data-driven […]

Today’s customer demands completely seamless omni-channel experiences, and such customer demands are forcing Marketers to pursue advanced analytics and first-party data strategies at an unprecedented rate. However, according to a recent report by eMarketer, nearly 50% of all Marketers say their Customer Experience strategy is “ad-hoc” or “limited in scope”.  Even worse, more than half […]

Why Customer Profiles? The landscape is changing for marketers. Customers are increasingly concerned with privacy. Ad-driven conversion rates are in decline. The most “transformational” technologies wield a large percentage of marketing budgets, many of which make little to no real impact on the business. Among said new technologies are a host of new acronyms that […]