In this episode, Jim talks with Matt Nolan, Sr. Director of Product Marketing, Decision Sciences at Pegasystems, about why personalization is on everyone’s radar, how it has evolved, and what it means today. We’d love to get your feedback on a “white noise” word or topic you’d like for us to cover. Send your suggestions […]
Posts Tagged ‘What If? So What? podcast’
[Podcast] What If Strategy Is Really in the Execution?
In this episode, Jim and Kim look back on Season 2 of the podcast and recall the moments where our guests helped call out what strategy really is and what it takes to execute in today’s digital landscape. Season 2 episodes referenced: What if You Could Speak Marketing and IT? An Interview with Robert Nelms. […]
[Podcast] What If You Could Reinvent Retail…Again? An Interview With John Gregory.
In this episode, Kim talks with John Gregory, Global Head of Industry – Retail at Spotify, about how traditional retailers can get unstuck and how the key to staying ahead is a lot more than digital adoption. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet our Guest […]
[Podcast] What If You Could Meet Your (Clothes) Maker? An Interview with Shawn Reynolds.
In this episode, Kim talks with Shawn Reynolds, Chief Marketing Officer and Executive Vice President at AI software company Logility, about what it takes to have a modern supply chain operation and what the new customer-driven mandates are when it comes to supply chain transparency. Listen Now Subscribe Where You Listen Apple | Spotify | […]
[Podcast] What if Your Personal and Professional Brand Could be the Same? An Interview with Kelsey Flora.
In this episode, Kim talks with Kelsey Flora, former Director of Marketing and Engagement at National Geographic, about how to turn your biggest brand asset – your team members – into your biggest brand ambassadors by sharing work-related content on social media. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google […]
[Podcast] What If You Never Had to Go to Your Doctor’s Office Again? An Interview With Tom Swanson.
In this episode, Jim talks with Tom Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe, about the future of telemedicine and what other industries can learn from what’s happening in the healthcare space. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet […]
[Podcast] What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Lisa Bowman.
In this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet our […]
[Podcast] What if You Could Speak Marketing and IT? An Interview With Robert Nelms.
In this episode of the What If? So What? podcast, Kim talks with Robert Nelms of Assurant about the importance of empathy when it comes to digital strategy and leadership, and we learn how Robert inspires his team to think through other people’s eyes. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher […]
[Podcast] What if You Could Innovate On Demand? An Interview With Andy Hunt of The Hershey Company
In this episode of the What If? So What? podcast, Jim talks with Andy Hunt, Manager, Digital Innovation Lab at The Hershey Company about innovation and we learn how Andy and his team turn creative ideas into real-world solutions that deliver meaningful value. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet our Guest Andy Hunt is Manager, Digital Innovation Lab at The […]
[Podcast] What If Execution Really is Strategy?
Jim and Kim are back for Season 2 of the What If? So What? podcast! In this episode they share exciting things coming up in Season 2, and discuss how strategy and execution are often misunderstood in digital and explain how to bring them together to move faster. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet the Hosts Jim […]