In this episode, Jim talks with Matt Nolan, Sr. Director of Product Marketing, Decision Sciences at Pegasystems, about why personalization is on everyone’s radar, how it has evolved, and what it means today.
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Meet our Guest
Matthew Nolan is the head of Product Marketing for the Decision Sciences division at Pegasystems, driving Pega’s marketing technology portfolio, decision management, and customer engagement solutions.
Meet the Hosts
Jim Hertzfeld is Principal and Chief Digital Strategist for Perficient. He works with clients to convert market insights into real-world digital products and customer experiences that actually grow their business.
Kim Williams-Czopek is a Director of Digital Strategy at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.