In this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer.
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Meet our Guest
Lisa Bowman is the founder and Chief Mojo Officer (CMO) of Marketing Mojo. A “marchitect” who builds for brand at the intersection of Purpose and Profit, where good businesses live, Lisa most recently served as the global Chief Marketing Officer for United Way Worldwide. She led the organization’s efforts to create, develop, and implement global marketing strategies highlighting the organization’s image and 130 -year history of galvanizing donors, advocates, volunteers, and workplace partners to fight for the health, education, and financial stability of every person in every community.
Meet the Hosts
Jim Hertzfeld is Principal and Chief Digital Strategist for Perficient. He works with clients to convert market insights into real-world digital products and customer experiences that actually grow their business.
Kim Williams-Czopek is a Director of Digital Strategy at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.