Posts Tagged ‘Personalization’

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Personalization is a fundamental piece of any digital strategy. Customers expect it, the […]

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights on […]

Once upon a time, marketers were ecstatic if they could meet their consumers and form a connection a fraction of the time. Today’s expectations are drastically different. The new standard is being able to consistently connect with your audience wherever they are. In the most recent #AdobeChat we discussed connecting, understanding and creating with your […]

If you’re reading this, chances are you’re a human being. You’re always human; 24 hours a day, 7 days a week, 365 days a year. This is an indisputable fact. So why don’t companies market to you in a human way? Marketing to people as customers and users can be effective, but remembering that people […]

Artificial Intelligence (AI) affects our lives in unexpected ways every day. Machine learning has changed the method and speed that companies can deliver personalized content. And because of this, expectations are consistently increasing across all industries. In a recent guide that we created together with Adobe, we take a closer look at how you can […]

Regardless of the industry, companies are constantly analyzing and trying to improve their digital customer experience. And while is safe to say that most customers interact with brands online, this doesn’t mean they aren’t expecting a personal touch. In today’s fast-paced world it’s important to focus on making every moment a customer interacts with your […]

A common intranet requirement is the ability to personalize the user’s experience by targeting relevant content to them. This is an area where out of the box SharePoint functionality is limited. That process is now much easier with the release of Rise 2.5, which allows you to manage how content is tagged with core metadata […]

Perficient is pleased to announce the availability of Rise 2.5 for SharePoint. Rise Intranet is an advanced platform for delivering modern intranet and portal experiences for Office 365, SharePoint Online, and SharePoint On Premises. Rise 2.5 is packed with new features, many of which our customers have requested. New Features The latest Rise 2.5 release […]

Imagine that your ecommerce company’s product information and data is spread out and recorded on multiple systems. Some is recorded in your ERP system, while the rest is living in spreadsheets, online, or on other operating platforms. How is it possible to accurately analyze or measure important performance metrics, maintain up-to-date product information, keep internal […]

Track multiple interactions within a page and extend your analytics capabilities with Brainjocks SCORE Experience Rules (XPR).

The concept of a personalized consumer experience is nothing new. Whether we’re receiving product recommendations based on previous purchasing behavior, or being presented with online ads related to our search history, we know what a targeted user experience looks like. But the same tactics that apply to a B2C experience don’t necessarily translate in a […]

In a world where almost every experience now has a digital component, we’ve become comfortable interacting with voice devices and automated systems instead of just human beings. But that doesn’t mean those interactions are impersonal. Voice is an inherently social thing, and it plays a large role in the human process of social identification. So […]