Skip to main content

Posts Tagged ‘healthcare experience’

Man Looking At The Milky Way Galaxy

[Podcast] Building Strength and Resilience in Your Health System

Throughout 2020, the healthcare industry has faced incredible challenges. And now with the ongoing strain of dealing with the pandemic, many health systems are facing fatigue maintaining their strategic focus. In a recent episode of TouchPoint podcast, hosts Reed Smith and Chris Boyer discuss the top concerns of healthcare executives, share an article that illustrates […]

Digital Account Opening

Essential Question for Healthcare: Why Redesign Your Website?

For the vast majority of hospitals, a redesign is triggered by three events: An organizational-wide rebrand or rename Acquisition or merger with another entity Annual funding cycle catches — e.g. “it’s been too long” or “we’ve asked two budgets ago” However, this funding decision is just the starting place. Your website is the first — […]

Patient Files Are So Old Fashioned

Create Successful Marketing Automation Campaigns for Healthcare

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? You can send personalized emails, text alerts, nurture customers, save internal time and resources, and create an overall better experience between your brand and your customer. With that being […]

Healthcare Consumer - patient experience

Consumer-centric Digital Experience in Healthcare

“Consumer-centric experience” has become a buzzword in healthcare circles. Working with healthcare organizations across the country, I hear from leadership over and over again: I want to create the Amazon experience! They feel the threat of Amazon and other retail giants moving into their space, and they want to fight back. The problem: While there’s […]

5 Consumerism Tips for Healthcare

Consumerism has reached critical mass in healthcare. Consumers expect technology to work intuitively, regardless of its underlying complexity. And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business […]

Building digital KPIs in healthcare

What’s the secret to success in any healthcare digital project? Hint: It’s not a snazzy design or lots of bells and whistles. No matter the project, there’s a key step that separates success from failure. And that key is within your grasp. The key? Before you dive into your project, define what success will be. […]

medical exam

10 Reasons to Build Healthcare Journey Maps

Healthcare journey maps take time to build, require input from multiple groups, and may uncover uncomfortable findings of the patient journey in your health system. So why invest in creating them? Here’s why to build healthcare journey maps: 1. Discover pain points Healthcare journey maps uncover pain points in the healthcare consumer journey. You learn […]

Does Ease of Use Impact Healthcare Outcomes?

I’m intrigued by a recent Harris Poll study initiated by by Change Healthcare.  I don’t want to parse the entire but I do want to highlight something Perficient has been talking about for a while in terms of the consumerism trend.  Healthcare’s complexity is an outlier compared to the experience provided by many other industries.  […]

Healthcare Journey Caring Hands

My Healthcare Journey: Precision Surgery to Post-Op Confusion

As I returned home after my recent total hip replacement surgery, I saw it again: Our nation’s best health systems may deliver exceptional service at point of care, yet miss the mark at so many other healthcare journey touchpoints. For me, it was just an annoyance. To others, it can be a barrier to accessing […]

Maturing Collaborative Culture Drives Analytics and Experience

My last blog in this series outlined virtual consults and the major role they play today in the patient experience. Today, I focus on the opportunities with better analytics and patient experience. The emerging Salesforce/Cerner relationship is one of many indicators of a new paradigm in the culture of—as much as of the mechanics of—interoperability. […]

Coronavirus

Mastering Customer-Patient Experiences Across Healthcare Websites

Adopting customer-patient centricity across your digital platforms can take shape in various forms and it’s essential to achieve in today’s world, but yet many healthcare provider websites are still organization-centric. Making the shift can be hard on knowing where to begin and the blue-sky approach of keeping the customer-patient individual at the forefront through a […]

Load More