Posts Tagged ‘Google’

When it comes to testing display ads effectively, most advertisers simply don’t have the time and resources to keep up with it. To do it right, it requires multiple designs and different messages for each audience. When you multiply each of those factors by 5-10 different ad sizes, the challenge becomes obvious. Google’s new “Smart […]

If you keep up with Google AdWords trends, you know that recently dynamic targeting expanded into what Google is calling “Page Feeds.” Per Google, Page Feeds give you “additional control over your DSA campaigns to ensure only relevant products and services are shown to your customers. Simply provide us with a feed of what you […]

Have you ever wanted to see your site through Google’s eyes? There are ways to monitor your site’s indexation, identify and remove thin and duplicate content from Google’s index, and keep Google from crawling and indexing poor-quality pages in the future. Our recent blog post regarding what to do when you cannot find your page in […]

Let’s not beat around the bush, Google is king in the paid search arena. In most cases, the majority of a paid search marketer’s time is spent working within Google because of the sheer volume it has over Bing when it comes to regular users and daily search volume. According to searchenginejournal.com, Google controls almost […]

As 2016 draws to a close, it’s time to reflect on all that happened with Digital Experience Platforms. Let’s recap the most-read posts for the year: 10 | (Re)defining Enterprise Search Enterprise Search is transitioning to something more broad and powerful. It now means reducing friction in your business operations. 9 | Google Search Appliance […]

The majority of the world’s population, clocking in at 7.5 billion people, have a mobile device. This number continues to rise, and multiple studies reveal that the majority of all internet traffic takes place over mobile. In addition, mobile technology is growing at an exponential rate, and it makes sense that Google is now rolling […]

Salesforce and Google are working to “assist” us a work. Tom Holman from Google, Daniel Chang and Sriram Iyer from Salesforce, and Greg Malpass from Traction on Demand presented a session on the topic at Dreamforce 2016. Tom is the product manager for Google G Suite, which Google just announced, but really is a rebranding and […]

I love headlines like this: J.P. Morgan Creates Executive Role to Lead Cloud Services. It helps me understand what’s important to a company and tells me that a company’s focus area is real. As financial services companies continue their efforts to become more efficient in a time in which regulatory demands and low interest rates […]

Google announced yesterday that they entered a definitive agreement to acquire Apigee, a company with an innovative API platform, that is a leader in the industry, and is highly regarded by many analyst firms. An application programming interface (API) is a piece of software that helps move information back and forth, serving as a connector […]

Today, Apigee announced that it will be acquired by Google for $625 million. Apigee is a leader in the API management space and is ranked highest for “completeness of vision” in Gartner’s magic quadrant. Perficient partners with Apigee to provide API solutions, so what does this acquisition mean? For Google, the acquisition of Apigee is […]

Did you know that approximately 1% of all Google searches (think millions) are symptom-related? Google allows us to be self-sufficient, however, health content on the web can be very difficult to navigate and usually results in a misdiagnosis and more often than not a bout of anxiety because we tend to navigate to the “worst […]

  Cloud-based productivity solutions are becoming more and more prevalent in the enterprise. Perficient’s consultants are keeping pace by adding new skills and certifications in this area to better assist our clients. This month six Perficient technical architects achieved their Google Apps Deployment Services Specialist certification, empowering them to work with our clients as they transition critical business […]