Commerce

Google Set to Acquire API Company, Apigee

Google announced yesterday that they entered a definitive agreement to acquire Apigee, a company with an innovative API platform, that is a leader in the industry, and is highly regarded by many analyst firms.
An application programming interface (API) is a piece of software that helps move information back and forth, serving as a connector between one application and another – and a critical component for all commerce solutions.
Think about the last time you made an online purchase from your mobile device. You browsed and found what you were looking for, added it to your shopping cart, did the checkout transaction, and began tracking the shipment from the shipper — likely all using APIs to connect from your mobile device to the inventory system, to the ordering/checkout system to the shippers tracking service, etc.
Apigee’s client base is a who’s who of large big-box retailers, including Walgreens, AT&T, Burberry, First Data and Live Nation as noted in a blog by Diane Greene, SVP at Google. She continues by saying, “The addition of Apigee’s API solutions to Google cloud will accelerate our customers’ move to supporting their businesses with high quality digital interactions. Apigee will make it much easier for the requisite APIs to be implemented and published with excellence.” With new tools like Apigee’s recent release of the Apigee Commerce APIx platform, retailers are given the ability to more easily sell products online and create digital experiences for their customers.
This acquisition is a good move for Google, because they see that digital strategy and cloud strategy are converging, and you can’t have one without the other.
To read more about this acquisition from our API experts, please read the post by my colleague, Alexandra Haefele on our Integrate blog.

About the Author

I work with our emerging solutions practices to ensure we have a powerful marketing strategy, value proposition and lead the go-to-market streams for the emerging partnerships within Perficient. With over 20 years in B2B marketing focusing on software & consulting , I help businesses optimize go-to-market activities including but not limited to strategic planning, messaging, advertising, collateral, events and content.

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