Many enterprises understand the importance of digitally transforming in order to provide a seamless, personalized customer experience. However, delivering a memorable and exceptional customer experience isn’t a one and done. It involves more than just an easy-to-use, dynamic website. The best customer experience is one that occurs across the entire lifecycle — from unknown prospects […]
Posts Tagged ‘digital transformation’
Understanding the Current State of IoT in 2017
Smart cars, smart factories, connected healthcare – you’ve heard businesses toss about these terms over the last few years. But what are they referring to? Simply put, “smart” and “connected” refer to the Internet of Things (IoT.) The ever-increasing number of connected devices is opening up new business models and new opportunities for both tech […]
Please Don’t Tell Me Social Media Doesn’t Work
I was listening to Bloomberg on the radio today and heard a segment that I knew I had to share. I knew I had to share it because it was a topic that continues to be discussed and debated. In fact, I had similar conversations with two business owners in the last two weeks. Social […]
5 Digital Experience Fears to Overcome this Halloween
In the age of customer obsession, nothing is worse than a bad customer experience gone viral. Whether it’s a package arriving late, rude service people, or ignored product defections, headline-hungry newsrooms and vigilant everyday individuals pick up experiences quickly and won’t hold back in their stinging criticisms. Thankfully, there are paths around these fears. In […]
2017 Liferay Symposium: Liferay Product Road Map
Ed Chung, VP Product Management, presented the product road map at the 2017 Liferay Symposium. There are three pillars of the road map that Liferay considers in their approach: Unify customer experiences Transform business operations Evolve your digital strategy Unify Customer Experiences Key drivers to delivering the customer experiences are: Understand what customers are doing […]
Forrester: Banks Must Continue With Digital Transformation
In a recent report, Forrester described why customer experience in the banking industry is incredibly important, possibly even more so than in other industries. “For years, we have watched power shift from companies to customers. In the age of the customer, customers can and do transfer their loyalty when they don’t receive the engaging customer […]
Exploring the Why, What, and How of the Internet of Things
Understanding and applying data lies at the heart of digital business transformation. Data can reveal reason, rationale, and purpose – explaining not only who, what, when, and where regarding customer behavior and business operations, but also the why. Managed well, data can be the cornerstone for business success. The Internet of Things (IoT) is quickly […]
4 Ways Digital Transformation Works with the Cloud
In today’s digital economy, enterprises face disruption by innovative business models and new players in the established industries. With multi-channel experiences the norm, many consumers have little patience for organizations who drop the ball on their customer service and product initiatives. More so, with more options on the market than ever and the search engine […]
Top 5 Pharma & Medical Device Blog Posts From September 2017
Now that October is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in September – they’re ranked in order of popularity, with number one being the most viewed piece. How Merck & Facebook Are […]