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Data & Intelligence

Exploring the Why, What, and How of the Internet of Things

Understanding and applying data lies at the heart of digital business transformation. Data can reveal reason, rationale, and purpose – explaining not only who, what, when, and where regarding customer behavior and business operations, but also the why. Managed well, data can be the cornerstone for business success.

The Internet of Things (IoT) is quickly emerging as the leading source of data and business intelligence. It’s broadly defined as a network of internet-connected objects that collect and exchange data using embedded sensors.

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According to Business Insider, IoT is “disrupting businesses, governments, and consumers and transforming how they interact with the world. Companies are going to spend almost $5 trillion on the IoT in the next five years – and the proliferation of connected devices and massive increase in data has started an analytical revolution.”1

Learn more in The Why, What, and How of IoT as we explore:

  • The current state of IoT
  • Applications of IoT solutions across 11 major industries
  • A strategic process to implement IoT solutions in your organization
  • Five considerations for establishing IoT solutions


1 “The Internet of Things 2017 Report: How the IoT is improving lives to change the world,” Business Insider

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Stephanie Gallina, Senior Manager, Microsoft + CXC Partner Marketing

Stephanie has more than 15 years' experience in marketing communications, leading and executing marketing strategies for corporate and non-profit organizations. She elevates the awareness of relevant digital solution topics and thought leadership for Perficient.

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