Ed Chung, VP Product Management, presented the product road map at the 2017 Liferay Symposium. There are three pillars of the road map that Liferay considers in their approach:
- Unify customer experiences
- Transform business operations
- Evolve your digital strategy
Unify Customer Experiences
Liferay Product Roadmap
Key drivers to delivering the customer experiences are:
- Understand what customers are doing on multi-channel activity
- Understand profile data
- Understand behavioral data
- Understand the customer journey
Currently Liferay wants to continue focusing on the customer through the following capabilities and products
- Modern sites – Deliver customer experience with modern tools, techniques and architectures
- Liferay Commerce – Upcoming full commerce including services like product catalog, shopping cart, checkout, fulfillment etc.
- Liferay screens – quickly create native mobile applications for iOs and Android devices
- Single Customer View – Future product that will integrate customer data from multiple sources in a single data view
- Journey manager – Orchestrate the right content to the right audience through the best channels
Transform Business Operations
- Digital transformation reality statistics
- 47% of companies have not started digital transformation
- 33% are developing plans
- 85% of all companies realize digital transformation must be addressed
- Liferay’s approach is connecting digital operations to the customer journey
Digital workplace today for employees
- Challenges for the digital workplace worker
- Average worker is interrupted 87 times per day
- Can take 23 minutes to get back on task
- 65 interruptions are caused by self
- Want to focus on delivering productivity tools which will include
- Central location for content
- Effective communications, digests/filters, notification, curated content
- Better productivity tools
Evolve Your Digital Strategy
Three key solutions will allow customers to evolve the digital strategy. These include:
- Testing and optimization
- AB Testing will be coming to select different page elements and provided tracking and reporting
- Long term goal is to be able to test everything, e.g. publication schedules, forms, workflows, etc not just visual assets
- Daisy Chain Analytics – link analytics from one touchpoint to the next and see the overall goal completion
- Headless platform – Services and content are provided to clients from APIs. It abstracts content from the delivery form
Like any product road map presentation, these are subject to change; however, Liferay painted a solid and clear picture on how they are evolving and innovating to help enterprises digitally transform.
