Auto manufacturers need to rethink their entire approach to their websites. The typical content that every OEM displays on their website is getting stale and boring. Yes, you should still have a vehicle details page, and all the shopping tools that go with it, but why not start including different types of content outside of […]
Posts Tagged ‘digital marketing’
The Auto Industry is Unique, Marketers Should Take Advantage
Digital marketers in the automotive industry need to take advantage of the uniqueness of the industry. There are two specific factors I want to discuss that make the industry so unique. First, the auto industry is required to report industry-wide sales to the government and the public. Second, its transactions are done entirely in-person rather […]
Marketing to Millennials in Automotive
According to the U.S. Department of Health & Human Services and the Pew Research Center, millennials are defined as those born between the years of 1981 and 1997. That would make those between the ages of 21 and 38 millennials (up to this point in 2019), for those of you looking around the office wondering […]
Should I Use Global or Local Forms in Marketo Engage
Delivering success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. This is a common question Marketo users ask when creating programs inside Marketo Engage. Today I am going to […]
Personalization Drives $34 Million in Revenue for Health Insurer
This is the second post in a four-part series sharing real stories of success in marketing automation. A Fortune 50 health insurer came to us with a simple question. “What if we could deliver highly personalized experiences for thousands of healthcare customers, at scale?” The client had a marketing team of three. They were experiencing […]
Performance Planner Part 1 – Make the Most of Your Google Ads
Google Ads is launching a new tool called the Performance Planner. The goal of this tool is to identify the ideal budgets for your campaigns and drive additional conversions by giving you bid and budget recommendations, which highlight how you could maximize one out of three performance metrics: clicks, conversions or conversion value. In the […]
How to Build Marketo Programs Faster With Templates and Tokens
Delivering success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. Do you want to build Marketo programs faster? Today I’m going to show you how to use program templates […]
Boosting eCommerce Conversions 300% with Marketo Engage
This is the first post in a four-part series sharing real stories of success in marketing automation. Nurturing your prospects with personalized emails can be a fast way to boost engagement and convert buyers. If your marketing automation platform is listening and capturing buyer engagement, then delivering an enticing offer when the buyer needs it […]
4 Steps for Personal and Digital Marketing Fitness
As Digital Marketers we are bloated with options for tools and processes and have bloated backsides from sitting at desks all day long. Over the past 3 years I have lost and kept off 80 lbs and have led multiple end-to-end digital marketing transformations. I can safely say I’m a bit of an authority on […]
Insights into Personalization Trends in 2019
You’ve probably been reading and hearing about Personalization, since it garners over 50% popularity on Google Trends. It seems everyone is trying to understand it and figure out how to use it. We have many posts on our blog about the topic, including Essentials for your Digital Strategy-Smart Personalization and The Key Differences Between B2B […]
Subject Matter Experts Need to Create Your Content. Here’s Why.
Consumers are looking for accurate, reliable, and accessible thought leadership. They want to know the information they’re consuming comes from an expert. So, can they trust your content? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain the […]
We Are in the Age of Voice Assistance. Here’s Why.
As people become more comfortable interacting with voice devices and assistants, marketers are faced with learning how this trend will impact marketing efforts. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they share three actions digital marketers should be […]