Posts Tagged ‘digital marketing’

Creating a customer-centric experience in the digital world is no longer a lofty objective – it’s a necessity. According to Gartner, 89% of companies expect to compete on customer experience in 2016. And in just four years, it’s estimated that 85% of a customer’s relationship with a brand won’t include face-to-face interactions. (Got your attention?) […]

  At IBM Amplify, James McCormick, a Principal Analyst at Forrester discussed how to use Digital Intelligence to optimize your customer experiences. First, James defined what is Digital intelligence – its just digital analytics, which is really just web analytics. The age of the customer is upon us, brought on by the winds of digital […]

Jeff Paxton from MetLife – the largest insurance company in the US – spoke about what they are doing in this area of cognitive computing.  MetLife has 100m customers. 3-4 years ago MetLife embarked on a customer-centric journey.  They wanted to give choice to the customer and make it easier for them to work with […]

Consumers want relevant content, yet many brands have difficulty providing relevant and personalized content. One reason for this is duplicate authoring of website and personalized content. This duplication causes confusion and extra work, as authors must log into at least two systems to maintain site content. In the latest release of Adobe Experience Manager, Adobe has […]

Before I get started, let me be clear, I am very much of the belief that a personalized customer experience can grow conversion by at least 20% compared to a contextually irrelevant site. Relevancy matters, so please put away your torches and pitchforks and let me clarify. I have started to see a trend where […]

The customer experience (CX) is paramount to digital marketing success. As a marketer, you know that quality data is essential to better understanding customers and delivering on your brand promise. You also know that delivering optimized content and creating a personalized experience across all channels are key to driving customer engagement. However, delivering a top-notch […]

My colleague, Beth Martin, Marketing Director, Digital Platform Solutions at Perficient recently wrote a blog post called What’s in Your Marketing Wallet? In her post she talked about the evolving role of marketers and how the marketing landscape is changing. As marketers we are no longer just the creatives with the catchy headline … we need to be the strategists, […]

My colleague, Beth Martin, Marketing Director, Digital Platform Solutions at Perficient recently wrote a blog post called What’s in Your Marketing Wallet? In her post she talked about the evolving role of marketers and how the marketing landscape is changing. As marketers we are no longer just the creatives with the catchy headline … we […]

Blogging runs the gauntlet from personal to professional, and somewhere in the middle, it ends up being a great tool for engaging customers. In larger companies, it may seem challenging to juggle multiple blogs, find a common audience, and be a trusted voice to customers. With numerous blogging platforms available (with some great, others not […]

My colleague, Mark Polly, wrote a post on Perficient’s digital transformation blog that highlighted the current state of digital marketing across various industries, including financial services. An infographic from CMO.com, an Adobe-operated website that offers digital marketing insight for chief marketing officers and senior marketing executives, indicates that digital channels are increasingly influencing product sales […]

The following article caught my attention this afternoon: The UX Of Ethics: Should Google Tell You If You Have Cancer? “If I’m on a park bench, and I’m next to someone, and I hear them talking about symptoms of cancer, am I obligated to turn around and tell them they might have cancer?” … artificial intelligence products […]

Sitecore 8 introduced a new Explore Mode option to the Experience Editor that allows content authors to test their digital marketing strategy by simulating visits to their site as different users. One feature that has been particularly useful for me is the ability to simulate different IP addresses to test GeoIP integration in components I’m […]