My colleague, Beth Martin, Marketing Director, Digital Platform Solutions at Perficient recently wrote a blog post called What’s in Your Marketing Wallet? In her post she talked about the evolving role of marketers and how the marketing landscape is changing.
As marketers we are no longer just the creatives with the catchy headline … we need to be the strategists, creatives, writers, technologists and data scientists to be at the forefront of customer engagement. We need to be savvy and understand how our infrastructure works with the backbone platforms, we need to understand and be able to analyze the vast amount of data and reporting that comes from these systems. We need to show customer engagement and ROI metrics and feed what we learn back into our marketing plans and programs to drive sales. And, finally we need to report this back to the leaders at our companies.
While reading this post I couldn’t help but think how the rapidly changing marketing ecosystem is impacting healthcare marketers. In a time when patient and member engagement is ultimately tied to financial performance, it is critical for healthcare marketers to have the right tools in their toolbox to not only engage and empower current patients and members but to convert unknown consumers into patients.
According to chiefmartec.com, the number of companies providing marketing tools has grown from 150 companies in 2011 to nearly 4,000 in 2015. Finding the proper tools to serve a company’s unique needs can be difficult; the available options are both considerable and confusing. Having so many choices is intimidating to healthcare organizations just starting out on their digital transformation journeys; they likely do not know what solutions they need or where to start looking for them.
Perficient has produced a series of digital transformation guides and in guide four, Harness the Power of Your Digital Marketing Toolbox we take a look into the digital marketing challenges, marketing technology landscape, architecture, integration tips and strategies to help your organization transform their marketing from catchy to engaging.
Additionally, the launch of our new agency, Perficient Digital, allows us to offer full-service capabilities designed to adapt to your digital transformation and CX challenges. With the strategic imagination of an agency, unleashed by the deep technical know-how of a consultancy, we are the ideal partner to lead your organization on its digital transformation journey. For proof of this conviction, look no further than our six core disciplines:
- Strategy and Planning
- Experience Design
- Content Studio
- Digital Marketing
- Mobile and Emerging Technologies
- Experience Platforms