Posts Tagged ‘digital marketing strategy’

Alexei Scutari 5zg64owxjg8 Unsplash

Why Your COVID-19 Revenue Recovery Plan Needs Digital Marketing More Than Ever

If you’re part of a hospital that halted elective procedures with the COVID-19 crisis onset, there’s a good chance your system is considering cutting its marketing budget. That’s the wrong decision. Right now is the time for organizations to be in the market communicating with their consumers, not retreating. The need for healthcare didn’t stop […]

Using Mobile

Essentials for Your Digital Strategy: Embracing the Mobile Evolution

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Mobile technology – and the role it plays in our lives – continues […]

Measuring

8 KPIs to Drive Your Digital Marketing Strategy in 2019

As more and more companies are going digital, the challenges of designing an effective digital strategy and measuring its success have also become more complex. The digital landscape is rapidly changing, so having a powerful digital strategy in place is of paramount importance for businesses. One of the most effective ways to accomplish this task […]

5 Things Your Digital Marketing Strategy Should Do

If your company is like most, you’re probably spending a hefty sum each year trying to earn new business and engage your customers. You definitely understand how important it is to have systems in place, like budgets, calendars, and reporting tools, that will help you get the most bang for your marketing buck. Hopefully you […]

Getting Your Digital Marketing Strategy Off the Ground

A digital marketing strategy is not something that you build once and then execute. In fact, it’s important to view your strategy as something to develop while things are already in motion. You cannot shut down your website when developing a strategy because customers still need information, products/services, and support. You also can’t afford to […]

Marketing Efforts Falling Short of Your Goals? Why?

A great mission, smart leadership, a viable market, and great products or services – these are all essential pieces of the puzzle that must be in place to create a successful business. But there’s a key piece of the puzzle that you may be missing. To build your business, you also need a big-picture plan […]

2017 Digital Marketing Trends & Priorities [Survey Results]

For eight years running, Adobe has surveyed industry leaders around the world to understand the latest trends and priorities in digital marketing. This year, Adobe surveyed 1,165 digital marketers in enterprise companies in the US, Canada, UK, France, and Germany. You can see these insights come to life in a beautifully creative HTML experience, and/or download a […]

Cityscape

Information Architecture: Key to Digital Marketing Success

Why should you care about your Information Architecture (IA)? A good IA sets the groundwork for a good project, a bad IA causes churn and can overwhelm even a good implementation team. Information Architecture is the process of categorizing and organizing content and data into a structure that makes sense for both programs and people. […]

Built to Run in 2017: How We’re Delivering on Our Credo

One month into 2017, and the Adobe Practice at Perficient Digital is off and running. And speaking of running, we’re excited to announce our campaign for 2017: Built to Run. The spirit of this campaign is focused on Digital Marketing, and its purpose is to promote the Adobe Solutions and Services we offer. More specifically, how we […]

Digital Marketing Strategy – The Power of Iterative Growth

Reaching your ideal client with just the right information at just the right time is a perpetual challenge. Even with solid business objectives, a great team, and maybe a fancy new implementation of Adobe Experience Manager, understanding who to target, when, and how is pretty much the triumvirate of marketing challenges. You likely have some […]