Posts Tagged ‘Digital Experience’

Kalman Gyimesi, IBM Automotive Marketing Leader, presented on the future of connected cars. He spoke about its future and how cars need to become indispensable as they understand and anticipate drivers dependencies. Note: IBM will have some big automotive announcement in this area tomorrow. Today’s Discussion Automakers are overwhelming consumers with technology. Data and software […]

While operational efficiency is critical when it comes to running a lean and profitable business, it is closely intertwined with the customer experience. For example, better processes along with front- and back-end systems can lead to faster and more effective customer service. It can also lead to better and faster delivery of products and services. […]

Mergers and acquisitions happen frequently in healthcare so the CVS-Aetna mega deal may not have been a shock to many in the healthcare industry. The $69 billion deal would combine the drugstore giant with one of the biggest health insurers in the United States. If approved by the companies’ boards and federal regulators this consolidation […]

The holiday season and the looming new year have many of us trying to get our personal priorities in order. But priorities are also essential when strategizing how to improve your digital experience. When it comes to designing, building and implementing top-notch customer experiences it’s vital to have your priorities in order. A great deal […]

Digital marketing has completely redefined how businesses reach their audience, and this is no less true for the healthcare industry. In their most recent #AdobeChat, Adobe discussed “Digital Marking in Healthcare” with special guest Daniel Klco of Perficient Digital. Here are some highlights from the discussion. How has digital transformed the healthcare landscape? The general […]

As the volume of digital commerce increases, it becomes more and more critical to create and deliver excellent digital customer experiences. Consumers are changing the way they shop, which forces businesses to evaluate their digital storefronts. Cyber Monday recently brought record-breaking online sales totaling $6.59 billion, highlighting consumers’ shifting habits. Gone are the days when […]

The state of uncertainty in the health insurance marketplace makes preparing for 2018 a challenge. Rather than sitting back and waiting to see what happens, health plans that recognize the ongoing need to transform their business models and embrace the shift to B2C will be in the driver’s seat. This B2C shift makes consumer insight […]

As we head into 2018, many of us are trying to align our marketing goals with our organization’s strategic plan and subsequent needs. And while the majority of companies in just about every industry have delved into the realm of digital, many are looking to take that investment a bit further in 2018. Optimizing digital […]

Thanksgiving is here again, complete with family, food, and football. With the festive holiday season not far behind, this is the time of year to count blessings and be grateful for all the things that we have. It’s been a great year for digital transformation and experience, with more organizations than ever discovering the need […]

Customer expectations are higher than ever before, thanks in part to the proliferation of mobile devices and other digital channels that have raised the bar. In this “connection economy,” we generate value from the connections we make. And thus, the balance of brand power has shifted from businesses to the highly informed, constantly connected customer. Companies are […]

As customer tastes change, organizations must regularly update their technology solutions, especially when it comes to dynamic online platforms. With new solutions being released regularly, new updates will need to be implemented to add engagement and sales opportunities. This was the challenge of a leading financial services firm which had an older version of WebSphere […]

We talk a lot about experiences. User experiences, digital experiences, customer experiences – and now, becoming an “experience business.” Adobe first introduced the term “experience business” at Adobe Summit 2016, and illustrated the concept in a comical video this past March. Simply put, an experience business provides a top-notch experience to customers throughout the entire customer journey. […]