Customer expectations are higher than ever before, thanks in part to the proliferation of mobile devices and other digital channels that have raised the bar. In this “connection economy,” we generate value from the connections we make.
And thus, the balance of brand power has shifted from businesses to the highly informed, constantly connected customer. Companies are realizing there’s no choice but to evolve digitally, find better ways to connect, and ultimately transform.
In the words of Adobe, make experience your business. Connect with your customers. Let them tell you what they want. The underlying value is undeniable.
Last week, Adobe shared some recent research to back this up:
American Express found that 70 percent of Americans are willing to spend more with companies that provide better customer experience. And by the year 2020, customer experience will overtake price and product as the key brand differentiator.
Some companies are ahead of the pack when it comes to this transformation. And of those leading the way, many are using Adobe Experience Cloud to create unforgettable customer experiences and strengthening connections.
Want to know more about these Adobe solutions? Read about our work with Symantec and Veritas.
