Mergers and acquisitions happen frequently in healthcare so the CVS-Aetna mega deal may not have been a shock to many in the healthcare industry. The $69 billion deal would combine the drugstore giant with one of the biggest health insurers in the United States. If approved by the companies’ boards and federal regulators this consolidation has the potential to transform the nation’s health care industry and provide consumers with a new kind of health care experience.
Good UX Means Good Business
In a world where technology is rapidly advancing and user expectations are rising, it’s no longer enough to have an average user experience; to delight your users and surpass your competition you must strive for the exceptional.
My colleague, David Stallsmith, Director of Digital Strategy at Perficient Digital recently published a blog post, The CVS and Aetna Merger: An RX for CX? In his post, David uses Perficient Digital’s CXIQ assessment framework (Consumer Insight, Strategy, Design Process, Enabling Technologies, Operations, Measurement, Culture) to explore what it will take for CVS-Aetna to create an organization with the capabilities to deliver a cohesive and effective patient journey. Read David’s post here.
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