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Customer Experience and Design

Will CVS-Aetna Provide a Prescription for Healthcare CX?

Mergers and acquisitions happen frequently in healthcare so the CVS-Aetna mega deal may not have been a shock to many in the healthcare industry. The $69 billion deal would combine the drugstore giant with one of the biggest health insurers in the United States. If approved by the companies’ boards and federal regulators this consolidation has the potential to transform the nation’s health care industry and provide consumers with a new kind of health care experience.

My colleague, David Stallsmith, Director of Digital Strategy at Perficient Digital recently published a blog post, The CVS and Aetna Merger: An RX for CX? In his post, David uses Perficient Digital’s CXIQ assessment framework (Consumer Insight, Strategy, Design Process, Enabling Technologies, Operations, Measurement, Culture) to explore what it will take for CVS-Aetna to create an organization with the capabilities to deliver a cohesive and effective patient journey. Read David’s post here.

To learn more about applying Perficient Digital’s seven dimensions of customer experience to your company’s strategy, download our complimentary guide.

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Kate Tuttle

Kate Tuttle is a senior marketing professional with more than 13 years of marketing experience in both B2B and B2C environments. She has more than 7 years of healthcare industry experience and is passionate about technology and its impact on consumer experience.

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