Posts Tagged ‘customer experience’

Adobe Summit 2016 was an unforgettable experience. The leading industry event for marketing and business transformation attracted a record-breaking 10,000 attendees in Las Vegas. Our team was on the ground at Summit, learning about the latest innovations from Adobe and how marketers need to lead the transformation of creating an experience-led business. Michael Porter, managing […]

What do Mattel, Abby Wambach, Cirque Du Soleil, and George Clooney have in common? I’ll wait for you to Google it… Did you come up with the answer? According to John Mellor, Adobe’s VP of Strategy and Business Development, they all are boldly creative in a world driven by data. This is what’s required to make […]

Dr. Tal  Schwartz of Clicktale and Arran Peck  from Ancestry.com discussed how they transformed their experience. He started with a video. The Clicktale product pulls all the information about everything someone does on the site.  It’s an easy integration to the web site.  They also integrate to Adobe Analystics, Adobe Target, and Adobe Experience Manager. […]

With all the tintinnabulation about customer experience and digital transformation, its natural to wonder, “Do we need to create a digital strategy for our business?”  Certainly, we’ve seen a lot of interest in “Digital Strategy” across a broad swath of industries.  But is investing the time and energy in building a digital strategy really worth it for your […]

Beyond superior product offerings, a positive customer experience is an integral component of satisfaction and retention. This was the story of a regulated electric utility company in operation for over 100 years with almost a million customers in the southeastern region of the United States. Over time, the company had developed a network of separate […]

At this point, I’ve started to explain the importance of prioritizing optimization efforts in order to see the best results in the shortest amount of time. In the previous posts I’ve told you about where to start testing and what to test.  The final piece of the puzzle is to explain why to start testing. […]

A regulated electric utility company in operation for more than 100 years with almost a million customers in the south central United States wanted to take its customer engagement to the next level. Over time, this client had developed a network of disparate websites, each serving a segment of customers and prospects. These sites needed to be unified […]

In a recent interview with Robert Sumner, principal of Perficient’s Adobe practice, we discussed first steps to create a personalization strategy for digital experience platforms. Proper planning is necessary, but executing a digital strategy isn’t as easy as flipping a switch. In our discussion, we also talked about creating personalization scenarios and the implications of this […]

In order to prioritize your conversion optimization plan, we need to prioritize how to begin your A/B testing strategy. In order to do this, we need to figure out where what and why. Understanding the where what and why will help you prioritize the most important areas of opportunity on your website. In this post, […]

Volkswagen Group of America is a wholly owned subsidiary of Volkswagen AG, one of the world’s leading automobile manufacturers.  They produce vehicles to sell in the U.S. that are innovative, safe, and eco-conscious, allowing them to be at the forefront of automobile technology with trusted brands such as Audi, Bentley, Bugatti, Lamborghini and Volkswagen.  This […]

By now, you’ve probably heard of or seen some of these digital acronyms: SEM, PPC, SEO, CTA, ROAS…CRO?   CRO, or Conversion Rate Optimization, is, simply put, the process of turning potential customers into customers, and then turning those customers into repeat customers.  Breaking it down a little more, a conversion occurs when a user […]

How healthcare can use the leading customer experience platform to deliver the ideal patient experience. If you are in the healthcare business – data, and how it is utilized, is likely something you face weekly. For that matter, you may have even read some of our own Healthcare Industry Trends. Healthcare is rich with patient data, […]