Everyone is spending money on marketing but are you connecting with your customers? Are you engaging them in the best manner and is your mix of advertising spend in line with your industry? To get answers to great question such as these and others, plan on attending the IBM Digital Marketing University 2016 Global Tour. IBM is […]
Posts Tagged ‘customer experience’
Is Now a Good Time to Start Crafting Your Digital Strategy?
With all the tintinnabulation about customer experience and digital transformation, its natural to wonder, “Do we need to create a digital strategy for our business?” Certainly, we’ve seen a lot of interest in “Digital Strategy” across a broad swath of industries. But is investing the time and energy in building a digital strategy really worth it for your […]
Energy Client Enhances Customer Web Experience
Beyond superior product offerings, a positive customer experience is an integral component of satisfaction and retention. This was the story of a regulated electric utility company in operation for over 100 years with almost a million customers in the southeastern region of the United States. Over time, the company had developed a network of separate […]
Why Are Your Conversion Rates Not Higher?
At this point, I’ve started to explain the importance of prioritizing optimization efforts in order to see the best results in the shortest amount of time. In the previous posts I’ve told you about where to start testing and what to test. The final piece of the puzzle is to explain why to start testing. […]
Energy Client Improves Customer Engagement with TIBCO SOA Platform
A regulated electric utility company in operation for more than 100 years with almost a million customers in the south central United States wanted to take its customer engagement to the next level. Over time, this client had developed a network of disparate websites, each serving a segment of customers and prospects. These sites needed to be unified […]
What Are The Biggest Personalization Challenges?
In a recent interview with Robert Sumner, principal of Perficient’s Adobe practice, we discussed first steps to create a personalization strategy for digital experience platforms. Proper planning is necessary, but executing a digital strategy isn’t as easy as flipping a switch. In our discussion, we also talked about creating personalization scenarios and the implications of this […]
Where to Start Your Conversion Optimization Plan
In order to prioritize your conversion optimization plan, we need to prioritize how to begin your A/B testing strategy. In order to do this, we need to figure out where what and why. Understanding the where what and why will help you prioritize the most important areas of opportunity on your website. In this post, […]
Enhance Customer Engagement with Liferay Portal Solutions– Volkswagen Story
Volkswagen Group of America is a wholly owned subsidiary of Volkswagen AG, one of the world’s leading automobile manufacturers. They produce vehicles to sell in the U.S. that are innovative, safe, and eco-conscious, allowing them to be at the forefront of automobile technology with trusted brands such as Audi, Bentley, Bugatti, Lamborghini and Volkswagen. This […]