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Integration & IT Modernization

Enhance Customer Engagement with Liferay Portal Solutions– Volkswagen Story

Volkswagen Group of America is a wholly owned subsidiary of Volkswagen AG, one of the world’s leading automobile manufacturers.  They produce vehicles to sell in the U.S. that are innovative, safe, and eco-conscious, allowing them to be at the forefront of automobile technology with trusted brands such as Audi, Bentley, Bugatti, Lamborghini and Volkswagen.  This pioneering manufacturer not only showcases their innovation through the cars they produce, but also through the IT infrastructure that enables communication to their customers, a network of over 1000+ dealers in the United States.

Putting Customers in the Driver’s SeatScreenshot-ordering-system

VWGoA sales goals for 2018 are set for 1 million units.  This realistic, yet ambitious goal was hindered by long process times that were generated by disparate legacy order management and distribution (OMD) systems.   Their need for integration of the full vehicle ordering process from beginning to end was essential in order to achieve sales goals.

With the help of Perficient and Liferay Portal Solutions, Volkswagen group of America integrated their entire ordering system into a seamless process that also provides:

  • Single entry point into order and inventory systems
  • Integrated vehicle information
  • Automated business processes
  • Business content management capabilities
  • Mobile capabilities

To view the complete story CLICK HERE 

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Mariana Huber, Marketing Director

Mariana Huber is the Director of Marketing responsible for leading Latin America Marketing, Creative Services, Video, Events, and Marketing Operations. She joined Perficient in 2011 and has since held different leadership roles within marketing. She is passionate about supporting Women in Technology and diversity, equity, and inclusion (DEI) initiatives.

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