Everyone is spending money on marketing but are you connecting with your customers? Are you engaging them in the best manner and is your mix of advertising spend in line with your industry? To get answers to great question such as these and others, plan on attending the IBM Digital Marketing University 2016 Global Tour. IBM is hosting these half day events in cities from Amsterdam to Washington DC with 38 stops scheduled. The complete list is at the bottom of the post. Outside of a meeting with Perficient, this is a great way to connect with experts who can provide access to industry focused strategies for your developing your customer experience, omnichannel engagement, mobile and other topics that are top of mind to marketers today.
I am attending the Marketing University in Chicago tomorrow and hope to see you there. If you want to attend, register using this link. You can review the agenda below to understand what will be covered.
Cognitive, Cross-Channel & Customer-Centric: 5 Ideas to Impact Your Marketing Approach
Today’s buyers want the right content to fall into place at just the right time and via exactly the right channel, but only 21 percent say the marketing messages they receive are “usually relevant.” So, how can you better understand the buying process and the changes taking place in the marketing landscape? From cognitive computing to connected customer experiences, learn about the key trends shaping digital marketing today and how your organization should pivot to succeed given these shifts.
Digital Marketing: It’s About Evolution, Not Revolution
In today’s digital marketing landscape, you have to be able to keep up with the latest developments or get left behind. But with barely enough resources to manage your current campaigns, how do you incorporate needed improvements, let alone implement new tactics? In this presentation, we’ll show how you can increase engagement while building a framework to grow sophistication over time. Topics include email and campaign, mobile and social, scoring and CRM integration, and data collection and management.
Enhancing the Buyer Journey: The IBM Marketing Cloud Experience
With buyer sophistication growing daily, marketers need to deliver increasingly smarter strategies and campaigns. Are you taking the time to measure how your efforts are working and think about how you might enhance your efforts, or do you find yourself quickly moving from one campaign to the next? In this session we’ll show how the IBM Marketing Cloud can help marketers create a seamless, engaging, and comprehensive brand experience across multiple channels including Web, mobile, social, and even offline.
Pulling It All Together: Digital Marketing in Action
Making progress with digital marketing takes a solid plan, commitment from the top and a willingness to change. In this session we’ll share case studies from several marketing organizations who overcame the typical challenges companies face and have risen to the top. You’ll get a front row seat to learn how they made it happen and discover their key ingredients for success.
Here is a list of the cities you can attend the University. Use this link for details on dates.
Amsterdam, Argentina, Atlanta, Auckland, Austin, Bangkok, Belo Horizonte, Boston, Brasilia, Chicago, Chile, Curitiba, Jakarta, Kuala Lumpur, London, Los Angeles, Malta, Manila, Melbourne, Mexico City, Minneapolis, Monterrey, Munich, New York, Peru, Phoenix, Rio de Janeiro, San Francisco, São Paulo, Seattle, Singapore, Stockholm, Sydney, Tel Aviv, Toronto, Uruguay, Vietnam and Washington D.C..