Posts Tagged ‘CRO’

  If you’re a follower of our blog, you probably know that I enjoy listening to earnings conference calls. They give you a rare look into a company’s operational successes, and sometimes failures. Just last month, Quintiles held their Q4 2015 Earnings Call, which was full of information that gives color not only to the […]

  The life sciences industry is truly a global marketplace. Companies reside all over the map, and now more than ever, pharmaceutical companies and contract research organizations are choosing to move their headquarters overseas, to places like Ireland, where they are more tax-friendly. Whether born and bred in Ireland or a recent transplant, the island […]

At this point, I’ve started to explain the importance of prioritizing optimization efforts in order to see the best results in the shortest amount of time. In the previous posts I’ve told you about where to start testing and what to test.  The final piece of the puzzle is to explain why to start testing. […]

In our previous post, I explained a little bit about where we look for test ideas. After identifying the where, the next question is what should I test? To discover what to test, our team uses specific tools to gather insights that give us a better understanding of what people are doing on top opportunity […]

In order to prioritize your conversion optimization plan, we need to prioritize how to begin your A/B testing strategy. In order to do this, we need to figure out where what and why. Understanding the where what and why will help you prioritize the most important areas of opportunity on your website. In this post, […]

A recent study published in American Academy of Pediatrics found that providing Asthma patients with medication before they left the hospital reduced ER re-admission rates, as opposed to the standard method of relying on patients to fill their own prescriptions. Medication adherence is a topic that we talk a lot about because of the significant impact […]

  In less than a month, Oracle will be hosting Oracle Health Sciences Connect Europe, a free event that is geared towards users of Oracle’s life sciences applications, as well as partners of the software company. The one-day meeting will take place on March 22, 2016, in London and will provide information on product roadmaps, […]

By now, you’ve probably heard of or seen some of these digital acronyms: SEM, PPC, SEO, CTA, ROAS…CRO?   CRO, or Conversion Rate Optimization, is, simply put, the process of turning potential customers into customers, and then turning those customers into repeat customers.  Breaking it down a little more, a conversion occurs when a user […]

  Jeffrey Keisling, CIO and SVP at Pfizer, recently wrote an article in CIOReview that discussed the technological ingredients it takes to drive innovation. The pharmaceutical giant’s Business Technology group coined it “Formula Five.” 

  Similar to many industries, but arguably one of the most challenging, the life sciences sphere undergoes regulatory and compliance changes. Each country, group of nations, and regulatory body proposes different guidelines at different times. And, even though it could take several years for the changes to go into effect, when they do, you’d better […]

  While some of you might be hoping that RBM is just a trendy idea that we’ll soon forget, I have to say that when regulatory agencies take the time to draft and produce guidance documents on the topic… 

  When we think of compliance, we think of consistency. Compliance depends on following the same processes and procedures over and over, across the board. After all, that’s why we have all of those SOPs, right? When we’re used to conceptualizing compliance this way, the notion of risk-based monitoring can certainly lead to cognitive dissonance. […]