Posts Tagged ‘Content Strategy’

In the healthcare and life sciences space, good content strategy and content creation are rooted in scientific principles. We base our work on key tenets of behavioral science and psychosociology. One of the most important of these that forms a foundation of our work on healthcare personas and journey mapping is the Transtheoretical Model, which […]

Healthcare organizations play key roles in offering access to care, employing, and motivating skilled workers, and acting as social safety nets in their communities. They, along with life sciences organizations, serve on the front lines of addressing health equity. A well-planned and executed DE&I strategy not only creates a healthier and more welcoming environment for […]

With the onset of the COVID-19 pandemic, businesses and consumers are reminded that anything can happen. Consumers are looking to the companies and resources they trust to understand relevant, rapidly evolving information and guidance. Brands have an opportunity to grow that trust by creating website experiences with up-to-date visuals, content, features, and functionalities consumers need […]

Sitecore 10 is here! And with it comes some exciting new features - from improving the content experience to new analytics tools and evolving to a stronger integration with Content Hub.   With the release of Sitecore 10, our digital and content strategists at Perficient wanted to dig into the new features. Working with these strategists, Monique Anderson, a Perficient marketing […]

In a world of sophisticated search engines and machine learning (ML), it might seem like investing in a taxonomy is overkill. After all, can’t those ML-enabled search engines find everything? Sometimes even technology needs an assist. Let’s look at why you might want a taxonomy. What Taxonomies Are Good For Taxonomies enable three main digital […]

When everyone is doing and saying something similar, it’s a good idea to find a way to stand out from the noise.

Optimization strategies are important to ensuring that what you are deliver is helping, not hindering, users in their experience.

Auto manufacturers need to rethink their entire approach to their websites. The typical content that every OEM displays on their website is getting stale and boring. Yes, you should still have a vehicle details page, and all the shopping tools that go with it, but why not start including different types of content outside of […]

An organization’s thought leadership – blog posts, whitepapers, case studies, and other informative content demonstrating industry and subject matter expertise – typically spreads across several website categories separate from product and services pages. Culling that thought leadership content for infographics, comparison charts, checklists, and other visually expressive assets, and identifying and tagging insightful snippets, provides […]

Knowing about a users engagement helps us understand their “readiness” and can inform messaging strategies.

What is conversational commerce? In January of 2015, Chris Messina, a former technologist of companies like Uber and Google, coined the term in his Medium post – Conversational Commerce: Messaging apps bring the point of sale to you. He saw an emerging trend, as others may have at the time as well. Andrew Bilak of […]

Consumers are looking for accurate, reliable, and accessible thought leadership. They want to know the information they’re consuming comes from an expert. So, can they trust your content? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain the […]