Posts Tagged ‘content marketing’

I attended the final 2016 session with Oracle Product Management today.  The focus was Content Marketing and what is happening in that section of the Oracle Marketing Cloud.  If you are unfamiliar with Content Marketing, think Compendium.  Content Marketing is a way for marketers to plan, create, and distribute content to the right person at […]

The continuous evolution of digital channels has drastically shaped the customer experience and raised the bar for customer expectations. As we approach a new year, we’ll take a closer look at the top six digital marketing trends to watch. Trend #1 – Measuring content marketing performance will surpass the importance of content management Content management has […]

Over the last several weeks, our friends with Adobe Marketing Cloud (@AdobeMktgCloud) have hosted a series of conversations on Twitter called #AdobeChat. These hour-long sessions bring together marketers, industry thought-leaders, and select Adobe Business Partners to discuss a range of relevant digital marketing topics including data-driven marketing, mobile experience and apps, and programmatic advertising. The […]

I recently read an article on the differences between generations and how they purchase technology. It was an eye opener for me! As someone who has marketed technology and software solutions for many years, I am very interested in understanding what works at what stage in the buying process. We often talk about the buyer […]

I ran across an interesting article at the Information.com site.  It’s about how using ‘tricks’ to generate more views ultimately fails.   The main target are the news generators and the examples they use include Mashable and BuzzFeed but the lessons learned are completely relevant to anyone trying to create a great customer experience.  A […]

Did you know Perficient has a healthcare blog weekly eDigest? We understand how busy you are and how it can be a challenge to keep up so we have produced a weekly eDigest that delivers a snapshot of our best content right to your inbox every Sunday evening. To sign up all you have to […]

  Let’s face it: The web is one of the most powerful tools available to life sciences companies for connecting with patients and physicians. The more empowered patients become to act as their own advocate, the more they search the web for information. The busier physicians become, the less time they have for pharmaceutical reps, […]

Via cmo.com, I saw an infographic on what Social Content technology buyers user or intend to use. I have to admit I was a bit shocked by the data Eccolo Media was able to find in its survey. While I consider blogs to be a valid and valuable media channel, I haven’t considered Facebook, Pinterest, […]

Marketing to other businesses (B2B) is very different from marketing to consumers.  We’ve heard and talked a lot about Content Marketing in past, although it mostly has been focused on consumers – B2C. I just came across an interesting bit of research from Eccolo Media that looks specifically at content marketing in the B2B space. For […]

In the past week I’ve either read or listened to two heads of global marketing for two well-known brands. Both had a similar story with different sides of the same coin. Both had a message that dealt with marketers having to forget about telling their brand story and go with what customers want to hear. […]

You have an e-commerce site that serves a variety of vertical markets, perhaps diverse geographies, but more critically – a wide array of customers. You may have spent tens of thousands of dollars to ensure your site provides a positive user experience…yet you can’t seem to really reach or engage your potential customers. The traditional website has generally […]

Great products sell.  When in a store and you see terrific product design, and when you see that the product exudes quality and clearly has the features that you desire – you buy it. About 65% of people are mainly visual learners, in that they easily pick up information with their eyes. The web and E-Commerce […]