Digital Transformation

Social Content As a Channel for Technology Buyers?

Via cmo.com, I saw an infographic on what Social Content technology buyers user or intend to use. I have to admit I was a bit shocked by the data Eccolo Media was able to find in its survey. While I consider blogs to be a valid and valuable media channel, I haven’t considered Facebook, Pinterest, and Tumblr to be a top 10 of any sort. So imaging my shock when 34% of respondents said they found content via Facebook…….

Here’s an even more interesting stat:

Eccolo Media's survey results on what users intend to use for purchasing research in the next 6 months

Eccolo Media’s survey results on what users intend to use for purchasing research in the next 6 months

LinkedIn was winning by a substantial margin, but Facebook took the lead and looks to make significant gains. I find this interesting because I use LinkedIn, YouTube, and blog sites for research purposes, but I haven’t found anything on the more consumer-oriented sites like Facebook.

Looks like I have some more research to do on my own.

Check out the infographic for lot more information. It’s a lengthy one.

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Michael Porter

Mike Porter leads the Strategic Advisors team for Perficient. He has more than 21 years of experience helping organizations with technology and digital transformation, specifically around solving business problems related to CRM and data.

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