The Digital Essentials, Part 3
Developing a robust digital strategy is both a challenge and an opportunity. Part 3 of the Digital Essentials guide series explores five of the essential technology-driven experiences customers expect, which you may be missing or not fully utilizing.
Great products sell. When in a store and you see terrific product design, and when you see that the product exudes quality and clearly has the features that you desire – you buy it.
About 65% of people are mainly visual learners, in that they easily pick up information with their eyes. The web and E-Commerce are certainly visual mediums. It is imperative to deliver a great visual experience.
The Visual Experience should be personalized and it needs to be delivered to the potential customer, in a great way, in many formats: Small glass (phones), medium glass (tablets), standard glass (desktops and laptops), big glass (that 55” Samsung flat screen that is on the wall). Responsive Design is the best way to deliver a great experience to all device formats.
Some great supporting data from the Get Elastic Ecommerce Blog, via their Infographics (that provide great visual data regarding what is happening within E-Commerce):
- 92.6% of people said that the visuals are the top influential factor affecting a purchase decision.
- How Walmart.ca’s Responsive Redesign Boost Conversion by 20%
- MCommerce growth is outpacing traditional Ecommerce growth by 200%, 48% of the time that consumers spend on ecommerce sites is spent on mobile devices.
- Ecommerce Personalization Stats and Trends
Auditory learners make up about 20% of the population.
Video embedded within E-Commerce websites to inform and sell products is becoming more common. Video, of course, can deliver visual and audio to the shopper.
52% of consumers say that watching product videos makes them more confident in their purchase decisions.
Have you seen any uses of Video within E-Commerce sites that help to drive conversion? We would like to hear from you!