In today’s digital landscape, having a solid digital strategy and embracing cutting-edge technology are key factors for business success. However, many enterprise organizations face challenges when it comes to coordinating the rollout of new marketing technology products and achieving scalable growth. Without a Digital Strategy, your Business may Fail. It’s simple: change is tough for […]
Posts Tagged ‘commerce’
Achieving Success with Your E-commerce Upgrade or Replatform
Achieving Success with Your E-Commerce Upgrade or Replatform Navigating e-commerce upgrades, whether for B2B or B2C businesses, can be compared to preparing a delicious feast in a busy kitchen. The secret ingredients for success are rapid growth and technological innovation. However, without a clear digital strategy, financial constraints, fear of risks, organizational resistance to change, […]
Perficient Included in Two Commerce-Focused IDC Market Glances
The concept of a universal commerce solution does not exist. The market is vast, and buyers have to determine which software and services are truly necessary for their commerce operations. As the industry rapidly transitions to microservices and headless systems, digital commerce software vendors must establish a strong partner ecosystem to thrive. Moreover, as they […]
Why Understanding Your Customer is the Key to Business Success
I like to shop, and I think I am really good at it. I have the ability to make wise and efficient purchasing decisions when shopping. This may include having a keen eye for identifying high-quality items, knowing how to find the best deals and bargains, calculating my cost per use, and being able to […]
How Manufacturers Can Determine If They’re Ready to Go Direct-to-Customer (D2C)
As a manufacturer, you’re a master in your products and their production, but developing a digital go-to-market strategy to help your organization evolve is equally as important with getting your products out the door – especially if you’re considering going direct-to-customer (D2C). Targeting customers directly can provide many benefits to your business, such as building […]
Three Ways Retailers Can Use AR and VR to Boost Post-Sale Customer Experience
Post-sale interactions between customers and your business may simply be communicating about warranties, upgrades or repairs, installation, personalized offerings, or troubleshooting. But continuing engagement with your customers is important to further solidify the relationship, drive loyalty, and ensure satisfaction. While those ideas are a great way to maintain the relationship, brands need to catch up […]
Connect With Us at Salesforce Connections
On June 7-8, Chicago will play host to Salesforce Connections, the marketing and commerce learning event of the year. Connections is back in person after a multi-year hiatus, and our team will be there, focusing on building relationships with clients, prospects, and partners. Connections features over 250 sessions across two days, and attendance is expected […]
With Unified Commerce, Customers Are No Longer Just Numbers at Home Depot
Not long ago, requesting reviews for online purchases was one of your only options for getting feedback on products and services. Products purchased in-store were often reduced to an item on a receipt, and the only review a retailer received was if the customer needed to return the item. Now, big box stores like Home […]
Commerce Strategist Shares Thoughts on AI’s Role in Digital and Physical Personalization
Personalization is rapidly becoming the name of the retail game. Perficient’s Lead Commerce Strategist Justin Racine penned a 3-part article on CMSWire about how Artificial Intelligence (AI) can play a role in both digital and physical personalization in retail. What You’ll Learn from the Piece We all have our own journeys, personalized to what’s important […]
Meet Us at B2B Online 2023 to Discuss Journey Science and Adding D2C Sales
We’re looking forward to bringing our experience in journey science as well as adding a direct-to-consumer (D2C) approach to B2B Online in Chicago on May 1-3. This conference brings together top B2B voices to share their insights on all things digital, eCommerce, and omnichannel through keynote presentations, workshops, and roundtable discussions. Perficient will be on […]
Commerce Strategist Shares CX Experiences on CMSWire Podcast
Customer experience (CX) is vital to the success of any business, and Perficient’s Lead Commerce Strategist Justin Racine joined CX expert Nichole Devolites on CMSWire’s CX Decoded podcast to share real-life examples of customer experience, from having to buy a gold velvet jacket twice to cancelling cable via AI chatbot. What You’ll Learn from the […]
Commerce Expert Shares How SXSW Can Boost Inspiration
As South by Southwest (SXSW) convenes on Austin, Texas, Perficient Director, Lead Commerce Strategist and Austin resident, Justin Racine, shared his perspectives in an article on CMSWire. Racine shares his personal journey with public speaking and how sometimes, fear gets the best of us, but that we all can overcome that fear. With SXSW convening […]