Posts Tagged ‘commerce’

Revolutionizing B2C Commerce: The Impact of Generative AI In the dynamic landscape of commerce and consumer-driven markets, Business-to-Consumer (B2C) organizations are increasingly turning to generative AI to revolutionize their operations and enhance customer experiences. Generative AI, a subset of artificial intelligence, empowers these organizations to create content, personalize interactions, and optimize various aspects of their […]

At Perficient, we revolutionize the world’s leading brands, how they engage with their customers, and propel their business forward. Our global footprint across the U.S., Latin America, and India empowers us to redefine excellence throughout the industry. Behind these transformative journeys are our thousands of skilled strategists and technologists, each individually equipped with a wealth […]

The Optimizely configured commerce introduces Elasticsearch v7 for a better search experience. In the dynamic landscape of the Commerce world, there is always room for extended code customization. Optimizely offers detailed instructions on customizing Elasticsearch v7 indexes. There are a lot of advantages to using Elasticsearch v7. some are Improved Performance Security Enhancements Elasticsearch SQL […]

There’s been a massive change of tone in the healthcare space over the last few years. What is it you might ask? Well, simple. Proactive healthcare choice. Let me explain. Traditionally, healthcare was reactive – when something went wrong, we would go to the doctor or seek medical treatment. Today, however, the tables have turned […]

Justin Racine, Perficient’s Principal of Unified Commerce, and Zach Zalowitz, Perficient’s Principal of Order Management, were both recently published in “The Ultimate Guide To Unified Commerce: Evolving Your Technology (And Mindset) To Drive Experience Innovation,” a tech guide written by Retail TouchPoints. Both Justin and Zach shared their perspectives on all things unified commerce strategy and […]

Fresh from the latest experimentation and personalization conferences, it’s evident that while artificial intelligence (AI) is the top trend, personalization remains a pivotal factor in your website and native mobile app. Surprisingly, many companies still underutilize this powerful tool. They may experiment with geo-targeting and content tweaks but struggle to see the direct impact on […]

Businesses are going through a significant transformation with the emergence and focus on artificial intelligence (AI). Businesses are evolving with the adoption of AI disciplines like machine learning (ML), natural language processing (NLP), robotics, and many others. AI technologies are already on a path to magnify gains in productivity, efficiency, and adaptability. Forbes Advisor lists […]

I haven’t been able to sleep well as of late. Why? Because of the excitement around all the possibilities Unified Commerce offers brands, but more so the opportunity it provides you, me, and the consumers that experience what brands have to offer daily. For context, Unified Commerce is the strategy, implementation, and actions that allow […]

Are you ready to unlock the full potential of B2B commerce? Mark your calendar for September 7th as Perficient participates in Optimizely’s virtual B2B Commerce Summit 2023. Across 2022 and 2023, economic headwinds have affected the growth of B2B vendors. Specifically, vendors are struggling with the rising cost of inflation, supply chain disruptions, and labor […]

Ready for your Google Optimize sunset replacement? Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. In today’s data-driven environment, the functionality of data experimentation tools is paramount. Relying on A/B testing tools for measuring and enhancing website optimization is key […]

Manufacturing has become increasingly complex, with different channels and partners involved in the process of getting products to market. While this can have many positive benefits, it can also lead to channel conflict when a manufacturer decides to go direct-to-consumer (D2C). Understanding the D2C Landscape D2C channels are becoming increasingly popular for businesses looking to […]

For several years now, especially since the Covid-19 pandemic, online sales have exploded worldwide. Today, anyone, anywhere, can buy anything. Online shopping has crushed the old rules of shopping and increased sales. The internet has revolutionized the act of searching for information. E–commerce sales boost the economy by increasing productivity, encouraging innovation, and driving better […]