There’s been a massive change of tone in the healthcare space over the last few years. What is it you might ask? Well, simple. Proactive healthcare choice.
Let me explain.
Traditionally, healthcare was reactive – when something went wrong, we would go to the doctor or seek medical treatment. Today, however, the tables have turned – and healthcare has become proactive. Society has access to wearable technologies that track our sleep, heart rate, and other activities. We can seek therapy from the comfort of our couch with our devices and doctors can diagnose us remotely.
All this proactivity is a good thing. It’s allowing this market and category to grow exponentially. Still, it does bring up additional areas brands need to consider if they are or will consider building these healthcare experiences with consumers through digitally enabled websites.
What are these considerations? HIPAA and PHI compliance.
HIPAA Enabled Adobe Commerce
Adobe offers a HIPAA-ready solution with its latest release of Healthcare Add-on for Adobe Commerce that merchants can leverage. Adobe Commerce becomes the staple within the SaaS commerce space as a leader and clear choice when looking to not only have more secure healthcare experiences, but also to enhance personalized content, products, and services based on medical condition and treatment.
HIPAA-Ready and Personalized Healthcare Experiences
Here’s a hypothetical. Let’s say you’re a brand that sells vitamins online. Instead of offering various vitamin categories to customers, you build a guided selling experience that asks customers questions about their health, conditions, and daily activities. Based on these answers, the site curates vitamins that are likely a good fit for them.
Sounds great, right? Of course, it does.
But this only works if the experience itself is HIPAA-ready. Customers won’t feel comfortable giving you information if they feel it’s at risk of being stolen.
That’s where Adobe’s HIPPA-ready commerce platform comes into play. With Adobe’s Healthcare Add-on for Commerce, you can now leverage the power of Adobe Commerce to personalize this vitamin shopping experience, allowing your customers to know that their personal information is more protected by HIPAA-ready security controls and processes.
Reduced Risk and Improved Experiences
The HIPAA-Ready Healthcare Add-on for Adobe Commerce platform allows you to check all the boxes for both your brand and your customers. This foundational approach will help reduce your organization’s compliance risk by providing the features and tools you need to be HIPAA-ready.
Listen, being healthy is a choice. And so is deciding where and how you shop for the medical conditions that you or your loved one might be dealing with. Ultimately, both have the same goal – increased peace of mind. Wouldn’t you like to have peace of mind that your customers’ information is HIPAA-ready? If yes, then you know the clear choice within digital health and medical commerce – it’s Adobe.