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Perficient Principals Quoted in Retail Touchpoints Article

Unified commerce, omnichannel, order management

Justin Racine, Perficient’s Principal of Unified Commerce, and Zach Zalowitz, Perficient’s Principal of Order Management, were both recently published in “The Ultimate Guide To Unified Commerce: Evolving Your Technology (And Mindset) To Drive Experience Innovation,” a tech guide written by Retail TouchPoints.

Both Justin and Zach shared their perspectives on all things unified commerce strategy and data unification.

What You’ll Learn from the Piece

This article discusses the concept of unified commerce and how it goes beyond omnichannel retail by connecting and synchronizing all channels, systems, and processes, both front-end and back-end, to deliver a consistent shopping experience. It also emphasizes the importance of understanding customers’ perspectives and how organizations need to shift their view of a shopping experience to a customer-level view.

Zach outlined four steps that organizations should work through to find their path toward unified commerce, which include an assessment of current customer and employee experiences, an audit of the operating model, the creation of a capability map, and finding the right technology solutions to achieve unified commerce.

Unified Commerce

Unified commerce is essential for organizations that want to adapt to the evolving retail landscape, meet customer expectations, build loyalty, and remain competitive in a market where consumers expect a seamless and integrated shopping experience across all channels.

To discuss how you can leverage and implement a unified commerce strategy, contact us.

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Angie Spencer

Ever since she was in high school, Angie knew she wanted to work in the world of words. Now with more than 15 years of experience in a variety of content creation roles from journalism to learning and development, she is an Associate Marketing Manager supporting Commerce at Perficient. She likes bringing humor into her work and can often be found on local stages performing improv comedy, sometimes winning bar trivia nights, or hanging out with her dog, Launchpad.

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