Posts Tagged ‘B2C eCommerce’

Justin Racine, Principal of Unified Commerce Strategy, recently wrote a blog for CMSWire on the various consumer shifts and impacts AI has had on ecommerce. With his extensive experience in ecommerce platforms, he has strong predictions for the future of ecommerce with AI’s growing influence. Here are the highlights of those insights. Conversational Ecommerce is […]

Introduction: B2C Commerce Template is a pre-built framework available in Experience Cloud that allows businesses to create and manage their online store for business-to-consumer (B2C) commerce. It provides a platform for building feature-rich, customizable, and mobile-responsive websites for selling products to consumers directly. What is B2C Commerce? B2C means business-to-consumer ecommerce, also known as retail […]

It’s been well-publicized that the major shipping carriers will be overloaded and overwhelmed this holiday season, with existing delays getting worse.  The end result will be unhappy customers likely looking to brands to make appeasements.  Pre-pandemic, customers hesitated to place orders if 2-day shipping wasn’t an option. While customer patience around shipping has increased a […]

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. Earlier this year, we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights […]

Among the major headlines of 2017, many have involved the shifting landscape of retail and eCommerce. Most notably was Amazon’s acquisition of Whole Foods. These events indicate a digital disruption is afoot – and eCommerce is not immune to its effects. The disruption can’t be ignored. Commerce business models must change to satisfy increasing customer […]

Recent events across the retail and eCommerce landscape indicate that a digital disruption is afoot. And to succeed, commerce business models have to change to satisfy increasing customer expectations. In this blog series, explore the three major areas where you can start innovating to transform your existing commerce business model – starting with customer experience. […]

Moving to a major commerce platform release can be seen as a business growth strategy rather than a risk-avoidance strategy. Thoughtful planning of your upgrade will reduce cost, mitigate risk, and maintain business continuity so that the transition has minimal impact to the overall shopping experience and your bottom line. If you’re considering an upgrade […]

Once you have taken inventory of your existing Magento platform and reviewed Magento 2 templates, the next step involves evaluating your extensions. Simply put, extensions expand the native capabilities of the Magento platform. Launched in 2016, the Magento Marketplace offers carefully vetted extensions for your commerce platform. (Think of it as the “App Store” for […]

Successful engagement of your digital commerce customers means you need to deliver an experience that works well across all channels – especially in mobile. Why does the mobile experience matter? Here are just a couple of reasons: Mobile commerce grew 47% in 2016, significantly outpacing growth in traditional eCommerce and brick-and-mortar retail1 Google places more […]

If you work in the retail or eCommerce space, then there’s no doubt that recent headlines have caught your attention. Here are just a few recent examples: “PetSmart will acquire high-flying rival e-tailer Chewy” (Internet Retailer) “Watch out Amazon. Walmart is coming for you” (CNN) “Amazon buys Whole Foods in a $13.7 billion deal” (Internet […]

If your existing digital commerce site runs on Magento 1.x, then the thought of upgrading may seem overwhelming. For merchants considering this upgrade, the inherent concern is that the transition comes at a higher price. However, with strategic and thoughtful planning of your move, you will reduce cost, mitigate risk, and maintain business continuity. This […]

There’s much talk in the world of digital commerce about the great need for “convergence” between the online and offline buying experience. How does online shopping from the comfort of my living room translate into my in-store shopping experience, and vice-versa? Being in the eCommerce profession, I tend to find the buying journey (no matter […]