Commerce

How to Transform Your Commerce Business Models

If you work in the retail or eCommerce space, then there’s no doubt that recent headlines have caught your attention. Here are just a few recent examples:

“PetSmart will acquire high-flying rival e-tailer Chewy” (Internet Retailer)
“Watch out Amazon. Walmart is coming for you” (CNN)
Amazon buys Whole Foods in a $13.7 billion deal (Internet Retailer)
“Target comes out on top in digital marketing” (Internet Retailer)
“Big box retailers aren’t dead – just evolving” (CBRE)

A Digital Disruption is Afoot

These events indicate that traditional business models aren’t sustainable for the long haul. In this highly competitive market of online vs. physical stores, the evolving digital disruption has created a noticeable shift, impacting brick-and-mortar retailers, B2B enterprises, manufacturers, and distributors.
The digital commerce landscape is not immune to the effects of this digital disruption. And regardless of your specific marketplace, you can’t ignore it. Commerce business models have to change to satisfy increasing customer expectations.
In our recent guide, How to Transform Your Commerce Business Models, we explore three major areas where you can start innovating and provide ideas for transforming your business model:

  1. Customer experience
  2. Omni-channel
  3. Shift in selling models

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Stephanie Gallina, Senior Manager, Microsoft + CXC Partner Marketing

Stephanie has more than 15 years' experience in marketing communications, leading and executing marketing strategies for corporate and non-profit organizations. She elevates the awareness of relevant digital solution topics and thought leadership for Perficient.

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