One the key struggles that most business are struggling with is the creating an experience that is consistent across all channels. In this 2018 Adobe Summit session Haresh Kumar and Nick Whittenburg from Adobe lay the ground work for how Adobe cloud solutions allow your business to achieve a fluid experience across mobile journeys. As […]
Posts Tagged ‘Adobe’
New Features in Adobe Experience Manager Assets
It is fun to see the new features of a well used product. The team of Elliot Sedegah and Joshua Ramirez did the classic “dog & pony” show featuring what is new in the Adobe Experience Manager Assets. In this 2018 Adobe Summit session, the Adobe product team highlighted the 10 feature areas that ensure […]
Identify and Convert High-Value Customers Using Adobe Experience Cloud
Silicon Labs Director of Corporate Marketing. Kamran Shah provided insights on how Silicon Labs used Adobe Experience Cloud to identify and covert high-value customers. In this 2018 Adobe Summit session he outlined three data-driven strategies to identify, prioritize, and optimize the high-value customer journey with the Adobe Experience Cloud. This is achieved through moving beyond […]
How Data is the Heart of Adobe Experience Cloud
How do we capture the essence of the Adobe Experience Cloud? This question is what Adobe’s Jim Rivera and Klaasjan Tukker, both directors of product management, looked to accomplish in a recent 2018 Adobe Summit session. Where do we start? Everything starts with the Adobe Cloud Platform (ACP): in short, this is where data is […]
Off We Go… It’s Time for Adobe Summit 2018
The past year has flown by. How can it be that 365+ days have come and gone since we last packed up our bags and headed to Las Vegas for one of our most anticipated weeks of the year – Adobe Summit. It’s chockful of digital marketing news, best practices, hands-on learning, and of course, a […]
Light Up Customer Experiences with Adobe + Microsoft
Every once in a while something happens that is so exciting you still feel the buzz long after the dust settles. When we heard the announcement that Adobe and Microsoft would be partnering we were excited. Why were we excited? Well, because we are a full-service digital agency, coupled with Adobe and Microsoft cloud technical experts, […]
Designing in Adobe XD: 4 Quick Tips and Tricks
Here at Perficient Digital, we use Adobe XD on a daily basis for very large and sophisticated enterprise projects. They typically require fast turnarounds and usually up to 10-15 versions or rounds of revisions per feature. While the Adobe UX tool’s improvements have been a life saver, we’ve found a few Adobe XD shortcuts and […]
#AdobeChat Recap: Modern Authenticity
True authenticity is hard to find in today’s society. Reality tv, fake news (what would we do without Snopes.com?), and Photoshopped advertisements are everywhere. This lack of authenticity often causes people to be skeptical of almost everything they hear and read. Consumers are especially cautious when determining if a brand is genuine in its messaging. In this week’s […]
Marketing and IT: A Team Effort in Cybersecurity
No matter how hard we try, it’s nearly impossible to keep our inbox free from junk mail and phishing threats. This is an annoyance for us, but for organizations, security threats pose a serious risk. The looming threats facing businesses push them to constantly seek new technology in hopes of solving these issues. As technology improves, other organizational […]
Why Cybersecurity is Important to Marketers – Not Just IT
The Responsibility is Shifting When Adobe and Microsoft announced their partnership – and that Microsoft Azure is the preferred platform for hosting Adobe Marketing Cloud – the line between marketing and IT became even more blurred. The crossover between marketing technology and IT is not new, but it is continuing to increase year-on-year with no […]
#AdobeChat Recap: Taking CX to the Next Level
In today’s world, it seems almost unimaginable to unplug from technology. Most of us rely on our phones and devices to wake us up, provide news updates, communicate with friends or colleges, binge watch the most recent season of our favorite show, and even shop for groceries. During last week’s #AdobeChat, we discussed customer experience […]
Adobe Experience Manager on Microsoft Azure: Alliance and Partnership
Microsoft and Adobe announced their partnership last fall, and as a leading partner to both, we’ve been hard at work understanding how this alliance will benefit our customers. Check out our Adobe blog, where we take a closer look at Adobe Experience Manager and Microsoft Azure, and find out how combining the two solutions can […]