First, let me start with an admission: CRO or Conversion Rate Optimization has always been intriguing to me from a voyeuristic standpoint. (Don’t judge!) If you don’t know why that could be, I’d invite you to check out Hotjar and look into the visitor recording feature. Tools like this one are widely used – and […]
Rick Bauer –
As a 5-time Sitecore Strategy MVP and Senior Solutions Architect at Perficient, Rick provides insight, training, and a passion for a fully-realized potential of the Sitecore Customer Experience Platform and Content Hub. He utilizes his years of hands-on Sitecore know-how and certification to help deliver clear solutions and actionable results for marketers - both new to the platforms, or looking to take them to the next level of maturity.
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Blogs from this Author
Whitepaper: Guide to setting up profiling in Sitecore XP
If you happened to catch the announcement in the recent 2021 SUGCON, Sitecore released a new guide to behavioral profiling and the PDF is available now for download here. This was another collaboration with the broader Sitecore community. I am proud again to say I am a contributor to this Sitecore Whitepaper and am always […]
VIDEO: Sitecore Content Hub CMP Walkthrough
Sitecore Content Hub includes the flexibility of several modules. Key among them are the DAM (or Digital Asset Management) module which I covered in a recent post and CMP (or Content Marketing Platform). These two modules are the pair that I consider table stakes when it comes to setting up Content Hub and I if […]
VIDEO: Sitecore Customer Data Platform | An Early Look at Boxever CDP
Sitecore recently (Q1 2021) acquired Boxever CDP. This is a marketer-focused digital optimization solution that is a definitive step forward in Sitecore’s move to SaaS. If you have been hearing about Sitecore Experience Edge and Content Hub, like me, you are likely seeing the puzzle pieces come together. I wanted to take a deeper look. […]
VIDEO: Sitecore Content Hub DAM Admin Training
Since Sitecore Content Hub emerged, a lot of content marketers, including myself, wanted to learn more about the new addition to the Sitecore family. The combination of Digital Asset Management (DAM), Product Content Management (PCM), Content Marketing Platform (CMP) and Marketing Resource Management (MRM) tools certainly sounds like a great source of truth. One that […]
Video: 8 Ways to Crank up your Sitecore Authoring and Marketing Experience
Whether you are launching a new Sitecore XP environment in the next few months or are wanting to enhance your authoring and marketing experience, this video should be a whistle stop on your enhancements campaign tour. Originally this content was to be presented live in Budapest at SUGCON 2020 but then, well, you know. Like […]
Whitepaper: Multisite Personalization Strategy | Cross-community Collaboration
Sitecore community comes together to author Multisite Personalization Strategy guide build off of years of combined experience.
VIDEO: Sitecore Path Analyzer – Data Visualization
For the past several years, I have had a video series guiding marketers through accelerated training on Sitecore. While I have moved through fundamental marketing set up over these episodes, I have always promised to take a look at Sitecore’s powerful Path Analyzer. At Perficient, as a Sitecore Platinum Partner, I enjoy the luxury of […]
Marketers: Is Sitecore Headless Right for You?
Headless. It’s a buzzword and evolving concept that has been around for a few years. To those in the development profession, this is likely old news. However, marketers are now not only sharing a seat at the table when looking at re-platforming or building new websites. But they are also often the key business decision-makers […]