Strategy and Transformation

I spend a bit of time data wrangling. I try to pay mind to what the predictive analytic technique needs. Likewise, it does things on its own too. Then again, when interpreting results, I think on it again. Worse, when I try to compare models or create an ensemble, I really need to know. So, […]

Data ethics and security have been around a long time – as long as data. Constantly evolving. But, continued tech advancement has made a profound impact. So, data security and data ethics is more important than ever. 1. Magnified Relevance Tech has enabled an exponential increase of data. We know this. The more data, the […]

Testing is one of the best ways for marketers to optimize the digital experience for visitors and hone in on what works.

What does it take to create a lean, mean project machine? Many have wrestled with this in the past. How do you get your teams to perform at optimal levels? SEMPERFI Support don’t smother, Empower and trust, Motivate , Put forth – communicate, Energize, Release – deliver, Fail fast, Iterate   Turns out, Marine Seal […]

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we introduced our Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share unique insights on their areas of expertise. Understanding […]

The evolution of expressing our machine instruction. Let’s get there together. Machine Instruction 1.0 In the past, we taught our computers what to do by expressing our desires with exact instruction. Classic computer programming that listed step by step instructions. We taught our machines how to behave. Arguably, even legacy artificial intelligence worked this way. Of course, this way of directing […]

OLAP and Hadoop are not the same. OLAP is a technology to perform multi-dimensional analytics like reporting and data mining. It has been around since 1970. Hadoop is a technology to perform massive computation on large data. Around since 2002. They can be used together but there are differences when choosing between using Hadoop/MapReduce data […]

Many enterprises set out with good intentions to transform their organizations with AI, but fail to deliver without a strong AI Strategy in place.  A game plan that overlooks business requirements and scalability often sets AI journeys up for disappointment and turn leadership off to future investments. But you don’t have to let your past […]

I like seeing patterns across domains. Consider machine learning models and employees. Both models and people can be appraised. What is an employee appraisal? Employee “performance appraisal has three basic functions: (1) to provide adequate feedback to each person on his or her performance; (2) to serve as a basis for modifying or changing behavior […]

User segmentation not only helps digital marketers make analytics more actionable, but is a huge contributor to successful personalization strategies.

Previously, I discussed how user adoption impacts the business value of Microsoft Office 365 (O365). In this blog I decipher how O365 promises business value. The decision to use O365 is made for a number of reasons. According to Gartner research, approximately 70% of survey respondents indicated “licensing or costs” and “shifting workloads to the […]

The digital dexterity of the workforce will be a significant driver of competitive advantage (or disadvantage, in the case of digital deficiency) for the foreseeable future. So, helping employees productively use new cloud office workloads can be a key element of a digital dexterity plan. Microsoft applications have become such a fixture in our daily […]