Strategy and Transformation

Right before a new project kickoff, our client pulled me aside and said, “Don’t call it a transformation, that will just freak everyone out and we won’t get anything done.” Of course, the work IS a transformation initiative, but I understand her desire to reframe the effort to focus on the foundation for success rather […]

It’s DAM, not damn. Let’s dissect what these tools are, what to seek in a DAM, and more about managing your assets. Digital Asset Management (DAM) systems are a commonly misunderstood tool. “They’re like a file storage system, right?”. Technically, that’s not wrong, but that’s like saying that Google is “just a search engine”. Also, […]

“What is the best way to talk about a geeky subject and make it intriguing for everyone, even to those who do not work in a related field?” After wrapping up another workday containing “all things PIM,” and heading out to walk the dog, I began listening to an audiobook on the topic of Mindfulness […]

Ascend takes over Miami Beach Fountainebleu With an all new location this year, Episerver’s Ascend conference was held at the Miami Beach Fountainebleu the 27th-29th of October. Ascend is a three-day event for digital marketers, developers and commerce leaders to share strategies for driving growth through digital innovations.  We were proud to kick off their […]

My last post highlighted digital transformation and means to establish it. In the final post of this series, I analyze the call-to-action in implementing that vision The roadmap to achieve the targeted customer experience (CX) will differ for each firm, given its current state, infrastructure, organization, and priorities. One common element, however, will be its […]

You know it’s critical to focus on your customers. But when it comes to everything from planning to processes, most marketers face challenges with making organizational shifts – and making them quickly.  Forrester has included Eric Dukart, Perficient’s Salesforce practice director, in its recent report Five New Perspectives on Marketing Process. Released today, the report […]

As we move into the modern cloud data architecture era, enterprises are deploying 2 primary classes of data integration tools to handle the traditional ETL and ELT use cases. The first type of Data integration tool is GUI-Based Data Integration solutions. Talend, Infosphere Datastage, Informatica, and Matillion are good examples. These tools leverage a UI […]

In today’s ever-changing technology environment, enterprises need to adapt to change faster than ever before. By adopting modern software and updated processes, you will be able to transform your IT environments and deliver services better and faster than your competitors. Agile integration could be the solution. It combines three architectural capabilities – distributed integration, APIs, […]

The following is the thirteenth blog in a series about why businesses are moving to the cloud to modernize and improve business performance. Throughout this series, we have discussed the many benefits of cloud, including increased velocity for innovation, enhanced security, and the opportunity for ROI. Now we want to discuss how the cloud can […]

In my last post, I discussed the aspects of exemplary customer experience. In this post, I will highlight digital transformation and how to establish it. The first step in a digital transformation is the creation of a cohesive vision for customer experience. This cross-disciplinary plan should describe the view of the company from the customer’s […]

It’s been talked and written about countless times, yet digital transformation continues to turn heads. Blockchain is more than a technology trend. Blockchain in digital transformation is a customer experience trend, perhaps, as it’s dynamic and constantly evolving. It’s already being billed to help businesses rack in an estimated $100 trillion in combined value by […]

Provisioning for income tax can be a complex process for large multi-national organizations to mid-sized companies with a consistent growth mode. The tax provisioning process involves determining the current tax amounts as well as calculating the deferred roll-forward amount. This process becomes even more complex when organizations have to account for Federal, Regional and International […]