Strategy and Transformation

Within the cloud delivery models Platform as a Service (PaaS), the model providing the facilities for full life cycle application development, has a smaller overall market share than IaaS or SaaS. However, the PaaS growth rate is accelerating with Gartner predicting a 26% PaaS growth rate to reach $15 billion by the end of 2018. […]

Conducting in-house studies and tests can be a powerful way to learn about the state of your industry, enhance your brand reputation and visibility, build relationships within the media, improve your SEO rankings, and ultimately win new business. Watch our recent video to learn about not only the benefits of conducting your own research, but […]

It is very important for users to identify to which environments are they logging in. For this reason, I am sharing the following insights into how to customize the Oracle EPM workspace logo, which will help users determine if they are logging into a Production, Development, or QA environment. Out of the box Workspace log […]

Content marketing has been a hot topic over the past 8 years as marketers have looked for ways to connect with consumers. At Perficient, we use content marketing extensively, as evidenced by this blog. We’ve also blogged about content marketing going all the way back to 2012 (Content Marketing Impact & #SocialBusiness). The trick for […]

Being a paramedic during the formative years of my working life, I’ve been surprised at how many of the lessons that I learned on the job have translated to the business world.   EMS can be a dangerous profession; more EMS workers are killed per year than firefighters.[1] One study showed that 2/3 reported some […]

By 2022, we predict 25% of healthcare consumer interactions will be digitally executed outside of a traditional care setting; while the remaining 75% will gravitate to digitally coordinate real-time health systems. Digital Health is coming of age, bringing with it new capabilities for healthcare interactions and care delivery for consumers, patients and members, and the […]

The same product can display in different campaigns and categories. You need to control which products show under which campaign and when. By utilizing the three campaign priority settings (high, medium, low), you can stack the bid to help prioritized products win more auctions. Here’s what to know about priorities: Google Favors When multiple products […]

This year’s Sitecore Symposium is jam packed with sessions, but make sure you block off your 10:30 a.m. slot on October 11 to swing by my session with Craig Burkart, Senior Manager of Interactive Marketing at Ecolab.

The data governance road map should define a data governance operating model and organization structure. As part of the structure, an executive steering committee should be established with representation from all key areas of the financial institution. The steering committee is responsible for providing overall direction and vision for the company’s data strategy and governance […]

In the current technology and information climate, more and more users want their vendors to have safeguards and processes in place to ensure data protection.

Product titles and descriptions are crucial for long-term success. When people search, they scan and look for whatever matches the text they typed in, often ignoring the rest. Since Google Shopping campaigns aren’t keyword-targeted, making that connection for the shopper requires analysis, optimization, and tweaking of titles and descriptions to include the most common variations of […]

Being a paramedic during the formative years of my working life, I’ve been surprised at how many of the lessons that I learned on the job have translated to the business world. Paperwork is perhaps universally a dirty word among those who have to do it. I have many a fond memory of sitting scrunched […]