Digital Marketing

Holiday Prep for Your Google Shopping Ads #4: Campaign Priorities

The same product can display in different campaigns and categories. You need to control which products show under which campaign and when. By utilizing the three campaign priority settings (high, medium, low), you can stack the bid to help prioritized products win more auctions.
Here’s what to know about priorities:

Google Favors

When multiple products qualify to enter the auction, the process that determines which ads will show for a particular search and in what order, Google favors and uses the bids for the highest-priority items, even if the bid is lower.

Priorities Give a Push

Strategy and Consulting - The Digital Essentials, Part 2
The Digital Essentials, Part 2

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Assigning a high priority for sale items is an ideal way to push select campaigns during a promotion.

Lower When Right

Lowering the priority can help reduce exposure for items that are harder to make profitable and shift budget to more profitable products.
By focusing on these five areas, you should see an improvement in your performance on Google Shopping.
For more tips on how to make the most of your Google Shopping ads during the holiday shopping rush, download our free guide, 5 Ways to Win at Google Shopping this Holiday Season.
 

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