Strategy and Transformation

At Sitecore Symposium 2018, Linda Baker and Christina Deno from Wyanoke Group and Healio.com talked about how they used natural language processing, semantic tagging and machine learning to enhance the medical content that their company produces. Wyanoke Group provides education and communication services to the healthcare industry.  Healio.com is a clinical news, information and education […]

Being a paramedic during the formative years of my working life, I’ve been surprised at how many of the lessons that I learned on the job have translated to the business world.   I remember the first time I performed CPR like it was yesterday, though it was more than 25 years ago – July […]

As anyone in the search industry knows, landing at the top of the Google search engine results page is the grand prize of SEO. And while getting there is hard, staying there is even harder. Google is starting to optimize its search algorithms to improve the overall results and deliver the most accurate answers to […]

It is exciting to see the breadth and depth of Perficient’s Digital Health capabilities making a difference in the market with Dignity Health and Sitecore. We all know that creating and delivering excellent end-to-end web experiences for patients is a key goal for healthcare, but you only have a shot of getting there with an […]

Establishing an authoritative sources capability confirms the enterprise approved source for data ownership, including both origination and distribution. Before a financial institution can agree on authorized sources of data, there must first be a common understanding of the type of data being sourced. Data will need to be classified in an agreed-upon enterprise data model. […]

Although social media networks like Facebook and Instagram have been major players in the advertising game for many years now, some marketers still have doubts about whether their efforts in social media are really leading to product sales, and whether social is worth the time and money they’re investing in it. But did you know […]

Being a paramedic during the formative years of my working life, I’ve been surprised at how many of the lessons that I learned on the job have translated to the business world. Watching EMS on TV and movies, especially when it’s fictional, is always entertaining. Everything goes smoothly, there’s very little blood (or anything else), […]

Digital transformation initiatives should also consider the maturity, limitations, and appropriateness of artificial intelligence, machine learning, and robotics technologies. Again, look to other industries for insight. If you believe the automotive pundits, fully autonomous, driverless cars are only months away. Google and Tesla told us they would have fully autonomous cars by 2018; GM planned […]

In the last couple of years, the focus of process initiatives has shifted from cost-reducing implementation projects to strategic enablement plans that reflect the growing importance of digital transformation to organizations’ success. As digital process automation (DPA) techniques become more modernized, vendors must establish proficiencies in change management, strategy consulting, and customer experience. Perficient Ranks […]

Native advertising formats are not new to the industry, but still, some brands seem reluctant to run them. A recent eye-tracking study completed by TripleLift and Chinet compared native ad placements to banner ads. The goal was to determine how much consumer attention the in-feed native ad garnered compared to a 300×250 banner ad at the same […]

The data architecture capability will supply the components and standards necessary to implement other capabilities coherently and enable them to work together. A primary responsibility of data architecture is to define and have an accepted enterprise-wide set of models, standards, glossaries and hierarchies which allow a standard description of data across business lines, products and […]

Think back, and we are talking about 30 to 40 years ago; when a company would release a new car. These different automobiles would be completely new in regards to the make and design. It was exciting to see the fresh new features and styles that the companies would introduce. That is what people wanted. […]