Digital Transformation

Have you ever said, “We should do this,” …and then you don’t? That is a lack of intentionality. Being Intentional Comes Easy to Some, Hard for Others The differences in people are beautiful – life would be boring otherwise. If you’ve read results from a personality test, you know each personality has its benefits (things […]

What do your customers crave from your brand? It’s simple – Personalization. The Next in Personalization 2021 Report from McKinsey reveals that personalization matters more now than ever with 71% of consumers expecting companies to deliver personalized experiences. One way you can demonstrate customer intimacy and personalization is with search. And not just your average […]

This blog marks Part 1 of our Embedded Finance Blog Series and will introduce the overarching concept of embedded finance, setting us up to discuss embedded payments, embedded lending, and embedded insurance (all of which fall under the embedded finance umbrella) in future blogs. Embedded finance is the “embedding” of payment or banking software into […]

“Cloud Native” is the current buzzword we will hear everywhere in major digital transformation projects currently underway. But what does Cloud Native even mean? Is it worth doing it for your organization? These are questions that pop up when thinking about transforming our workloads in a Cloud Native way. So let us dive in. What […]

Content and commerce – it’s no longer just a trend that you hear in the industry where only a few far between may understand what it is. Now, it’s so much more than a buzzword, especially in today’s evolving digital landscape. It’s an approach, a mindset, and most importantly, an organizational strategy that takes your […]

So, you’re not the creative type? I have good news! In 4 Harmful Innovation Myths, I explain that creativity isn’t what most people think it is. In this post, I’ll show you how to use simple lateral thinking tools to break your mental block and get fresh ideas flowing again. Intentionality can force important things […]

What does your current technology stack look like within your company, and do you utilize the most optimal technology to support your content & commerce approach? These questions are important, and they must be considered to create successful customer experiences. As a manufacturer, you must realize that your technology stack is crucial to promoting your […]

Internet marketing can be quite competitive, and hard to get your brand’s message across with so much noise in our digital landscape. As a manufacturer, it’s important that you build a connected buying experience that follows the customer with content throughout their journey. By utilizing digital marketing services throughout your content & commerce approach, you’re […]

What is one trend that is more popular than the latest and greatest TikTok dance? Businesses looking to move into the Direct to Consumer (DTC) space. Why? Well, there are many reasons, but one of the top reasons is we as consumers are demanding to have conversations with the brands we love, without all the […]

How to Setup an Effective LinkedIn Profile I will cover all sections to make a strong & complete LinkedIn profile in points. 1. Background picture / Cover Photo I usually keep background photos of the current tool I am working on or the company I work for. Either work!! 2. Display Picture Keep basic image […]

Financial Advice Isn’t Just For The Wealthy. Oftentimes, when we think of financial advisors, the upper class and those planning for retirement are first to come to mind. In fact, in a survey conducted by MagnifyMoney, 42% of respondents (notably, 48% of women and 35% of men surveyed) indicated they believe financial advisors are “only […]

The term “strategy” can often come off daunting for many people, but in reality, it’s the opposite of daunting. In fact, it’s really quite opportunistic, especially for your company. Your strategy is the foundational piece you need to develop to ensure that your technology, processes, and objectives are aligned to meet customer needs and mature […]