Mobile

Recently, Adobe introduced AEM Mobile, a new way to build, maintain and deploy mobile apps. AEM Mobile makes it vastly easier to manage mobile apps by enabling marketers to maintain mobile app content, which has traditionally been done by developers. AEM Mobile is the centerpiece of a new platform Adobe has built around enabling marketing to maintain […]

Introduction On February 11th, 2016 I had the opportunity to do a live video event with Google’s Gary Illyes and we took on a wide variety of topics in Search and SEO. We then had Mark Traphagen lead a 30 minute Q&A session in which we took questions from the audience. Our second Virtual Keynote […]

  According to Google, people are now performing more Google searches on their mobile phones than on their computers. This statistic reiterates the fact that all life sciences companies should ramp up their mobile initiatives to reach subjects and patients through the channels they use most. 

  Dislike being asked for your name, account number, and password every time you call the bank? Well, times are a-changin’. Banks are turning to mobile technology for help more than ever before. Bank of America is leveraging thumbprint verification technology that enables customers to automatically be identified, as well as carry out their banking […]

  If you’re familiar with our blog, you’ll know that we talk a lot about digital transformation; specifically, how life sciences organizations are leveraging digital technology to support their programs. 

  Have you heard? Some retail establishments, in countries like the Netherlands, don’t accept cash anymore. As I mentioned in a previous post, digital money is making big waves – everywhere. While it’s starting to make a serious dent in the United States, the use of mobile payments are much more widespread in other countries. […]

Looking back on 2015 gives me a reason to think about trends we are seeing. Mobile has been important to client for so long that it is not a trend, it is a requirement. What is new are requests for the inclusion of wearable technologies in road maps or strategies. I’ve seen a number of […]

We’re eight months into the Google mobile-friendly ranking update popularly known as “Mobilegeddon.” How much has changed? What is the future of mobile SEO? During his recent presentation to Boston-area marketers on “The Future of Digital Marketing and SEO,” Perficient Digital’s (and lead co-author of The Art of SEO) Eric Enge gave his take on […]

  In the middle of the peak shopping season, Walmart has decided to announce it’s own mobile payment service called Walmart Pay, which will be available on both iOS and Android. In a recent blog post, I go into detail about how the service works and when you can expect it to be available. You […]

Instead of opting to accept Apple Pay or Android Pay, Walmart has decided to launch its own payment service called Walmart Pay. The largest retailer in the world describes Walmart Pay as “a fast, easy and secure way for customers to pay with their smartphones in Walmart stores,” and it is compatible with both iOS […]

Remember Google Glass? That head-mounted computer resembling a pair of glassless eyeglasses? You are forgiven if you have forgotten. Google’s first attempt at ubiquitous computing sure had cachet when it went to market in the spring of 2014 and was dubbed the natural next step in digital-first design. That cachet disappeared less than a year […]

As a consumer, I like electronic payments because they make my life easier and they save me an extraordinary amount of time. As a retailer, electronic payments make it easier for people to buy from you with the touch of a button, thus growing the bottom line. Electronic payments are designed to make the buying […]