Choosing a Global Software Development Partner to Accelerate Your Digital Strategy
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My colleague Heather Bowman recently wrote about mobile trends in B2B selling on our IBM Blog: MCommerce in the B2B World
A recent study done by Regalix found that a lot of B2B companies are looking to focus on development of mobile websites and apps:
The study also demonstrates what their top priorities are for the mobile experience, starting with:
- Fast loading time for the website on mobile
- Personalized content on mobile
- Messages adapt for multiple devices/systems
- Behavioral segmentation
Mobile is big, and it’s here to stay. The way consumers purchase items every day is driving them to expect the same service and options when purchasing as a B2B buyer at work.
More than 70% of B2B buyers prefer the convenience of purchasing from a website over the experience of purchasing from a sales representative. (Source: Acquity Group, 2014)
Learn more about these trends in Heather’s latest blog post.