Digital Marketing

Setting yourself up for success in testing can take quite a bit of time and effort. Use these tips and tools to make sure you’re getting the analytics you need.

We’ve all heard the saying “More is always better”. But when it comes to data, having more isn’t enough. Most brands are able to acquire plenty of data but are often left frustrated and unsure about how to use it. Having actionable information is the key to turning data into a brand’s most valuable asset. […]

Content marketing has been all the rage in recent years. But is it the most effective way to increase business and drive conversions? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they review statistics from a study to show […]

More companies than ever are using content marketing, but do we have any proof that it actually works? In this episode of our award winning Here’s Why digital marketing video series, Mark Traphagen shares some interesting stats from a study that show just how effective content marketing can be in bringing in and retaining customers. […]

We’re very plan driven at Perficient. We like to create them, execute them, measure them, adjust them…and we employ a number of governance plans when executing a new Sitecore project. Very often, large site development projects will include a number of people from various organizations all working together for a common goal – but those […]

Perficient Digital has been featured in a new Forrester report, “B2B Marketing Agencies, North America, Q1 2019.” Released this morning, the report includes Forrester’s overview of 39 North American service providers serving B2B marketers, segmented into three categories based on revenue from B2B-specific marketing services. Perficient Digital was included as a “large, established player” in […]

Welcome to part 4 of a series about design thinking in strategy development. (If you are just joining, I encourage you to start at the beginning and read part 1 here.) “If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.” – Albert […]

Earning a Google featured snippet is a surefire way to boost your page to the top of the search list and drive traffic to your site. And here’s the good news: there are a few steps you can take to increase your odds of obtaining a featured snippet of your own. In the 200th installment […]

I’m proud to announce the release of AEM DataLayer version 0.3.0, my award winning library for programmatically generating digital marketing DataLayers in Adobe Experience Manager. This version includes: Support for AEM 6.4 and 6.5 (beta) Improved (and less verbose) logging Changing from Gson to Johnzon for JSON Serialization For more details on using the AEM […]

Google featured snippets boost your page above all the search results for a query, and they can drive significant traffic to your site. The good news: there are concrete steps you can take to make your content more likely to earn a featured snippet. In this episode of our popular Here’s Why digital marketing video […]

Developing brand content that is effective to drive business is a delicate balance. It needs to create a connection between your brand purpose and the desires of prospective customers. More often than not, content tends to focus more heavily on one than the other, and as a result, doesn’t effectively drive conversions. Check out our […]

While this year’s NRF was full of the promise of AI and machine learning to enhance customer experiences across digital channels, I couldn’t help but think that while AI is exciting, sexy, and can probably deliver on the promise of great CX once fully implemented and refined (over time), what about a customer’s experience right now?  […]