Digital Marketing

Today Adobe announced the availability of their newest offering AEM as a Cloud Service, a new version of AEM running natively in Adobe’s cloud as a Platform as a Service (PaaS). To be clear, this is different than their existing Adobe Managed Services or Cloud Manager offerings which run AEM as a standalone app running on Virtual […]

As the marketing automation industry continues to mature, experts are forecasting a dynamic future. Marketing leaders are laser-focused on data and advancing reliable marketing automation processes. We asked Perficient Digital experts for their thoughts on the future of the marketing automation and put their insights in this interactive eBook, The Marketing Leader’s Guide to the […]

Google consistently changes search features as a way to improve user satisfaction. For search marketers, we wonder how those search features affect user’s organic click-through rate behavior. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals insights from his first-ever public study on Google SERP features and click-through rates.  Don’t […]

The TechSEO Boost conference is one of the tightest technical conferences in the SEO industry, and consistently introduces new ideas and new approaches to our diverse field. There’s a ton of content packed into two days of learning; this will be an attempt to summarize some of the greatest moments ordered into a numbered list […]

This study presents information on how Google’s move toward implementing search features is impacting click-through behavior in the search results. To our knowledge, this will be the first such study that marries actual rankings data with real clickstream data. Our partner in this project was AuthorityLabs Data Services. They identified 2M queries to track the […]

In today’s overwhelmingly digital world, it is increasingly difficult for brands to hone in on website goals and objectives that truly drive their business forward. There can be additional challenges when the business’ website data is not accurately tracked or, in some cases, there is an overwhelming amount of data to filter through. Establishing analytics […]

On March 12, 2019, a Google Broad Core Algorithm Update caused an instant 30% loss in sessions from organic search for an ecommerce website. In response, the site reduced its internal link graph from millions of pages to a couple of thousand by removing noindex filter and facet pages. A sharp recovery began with the […]

This is the final post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. As we noted in earlier posts in the series, marketing attribution can be a challenge if you have flaws hiding in your marketing strategy. The last flaw in our hidden attribution series is […]

This is the fourth post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. Marketing attribution can be a challenge if you have flaws hiding in your marketing strategy. The fourth hidden flaw in our marketing attribution series is missing the most relevant account connections. This flaw […]

“Ok! Google” or “Alexa!” are not just voice commands. They can also drive your business. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Tristan Smith explain why Voice Apps, like Google Actions or Alexa Skills, can drive your business.  Don’t miss a single episode of Here’s Why. Click the […]

In our previous article, we discussed a custom field type we created to allow content managers to crop images for the various device break points in your responsive design. The community asked for more, and we listened – so we have made a neat enhancement to this feature to make it even more powerful. ALT […]

We are happy to announce that Perficient has partnered with the new Optimizely Digital Experience Platform DXP to leverage its world-class client-side (Web and Personalization) and server-side (Full Stack) digital experience optimization tools. The Perficient Digital conversion optimization team helps enterprise businesses achieve a successful ROI on tools like Optimizely through training and enablement. We also […]