Digital Marketing

March is National Disability Awareness Month here in the United States. Living with a disability is very common, affecting about 1 in 4 (26%) of individuals according to the Centers for Disease Control (CDC). And vision impairments account for about 8% of the U.S. population according to Georgetown University’s Health Policy Institute. In the digital […]

Today’s banking customers are far more complex than they once were. The experiences made standard by revolutionary players like Amazon and Uber have contributed to a drastic shift in customer expectations, across all industries. Customers have grown accustomed to the convenience and visibility made possible using elevated technologies and data insights. In fact, the Future […]

To make your website easy to navigate, menus arblogucial. Links are provided on menus to aid with navigation. Using the Drupal menu, you can add, remove, and rename menus and items. We’ll look at creating menus in Drupal in this blog. Easy Procedures to Construct Menus in Drupal Step 1: Click Structure, as displayed on the […]

Optimizely Content Delivery API To build Optimizely pages and blocks on a website, we use C# MVC razor helpers in the Optimizely Content Management System (CMS). Now, we can utilize CMS in a headless manner using the Optimizely Content Delivery API, meaning that all pages and blocks are produced by reading JSON data returned from […]

In this episode, Jim and Kim talk with Brian Flanagan, Digital Experience Strategist at Perficient, about the rise of generative AI and its potential to replace or augment human workers. Is this the end of the road for half the workforce, or just the beginning of a new era in productivity? Get ready to ponder […]

We are in an age of consumer data. Modern web tools and content management systems are making it easier than ever for businesses to gather data on their customers in order to tailor their web experiences. Additionally, with the increasing prevalence of first-party cookies, businesses can deliver individualized experiences to their users with a higher […]

2023 Banking Automation Trends Perficient is looking forward to bringing our unique combination of automation technical know-how, along with industry expertise in Financial Services and Payments to the Bank Automation Summit in Charlotte, North Carolina on March 2-3. The Summit brings together experts in the field, including bank executives, technology vendors, and consultants, to discuss […]

By now, a lot of us have already participated in one or more Optimizely CMS 12 upgrade projects. The others are still evaluating whether they should do it now or wait some more. Regardless of when you do it, there will definitely be some unique upgrade challenges you will come across, as I and many […]

For healthcare and life science organizations, the folks on the front lines manning the phones, answering customer questions and solving issues make a major impact on the patient experience. And for those in sales, marketing, product development, and operational roles, this team can also make a major impact on how to optimize that patient experience. […]

It’s A New Year It’s the start of 2023 and as a Platinum Adobe Solution Partner with 6 Specializations in: Adobe Analytics, Adobe Commerce, Adobe Experience Manager Run and Operate, Adobe Experience Manager Sites, Adobe Marketo Engage, and Adobe Target, we are here to help you on your Adobe Journey. We are here to deliver […]

Previously I presented a common situation where an engineering team might push for Headless AEM and covered why, in my opinion, a Hybrid solution is a better approach.  I discussed how Content Fragments, Experience Fragments, and Sling Model Exporters are used in combination to deliver the Headless side of the AEM experience.  In case you […]

Picture this: You’re sitting at your desk, anxiously refreshing your website’s rankings, eagerly awaiting the moment you see your target keywords sitting pretty at the top of the search engine results. But then, the moment of triumph turns into one of disappointment and frustration as you realize that the page Google has chosen to rank […]