Digital Marketing

In this episode of What If? So What? Jim and Kim talk with Eric Walk, director of enterprise data strategy at Perficient, and explore the potential of data mesh to democratize data and fundamentally change the way people work. Can this product-oriented approach help organizations control and trust their data for more-efficient decision-making? Get ready […]

Why Accessibility Matters The global population has a significant number of people with disabilities, which includes physical, cognitive, psychological, and sensory impairments. It is estimated that around 20% of the population has a disability. That`s over one billion people and they are potentially not able to use your website unless you have made it easily […]

Conversion rate is a metric that measures the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or signing up for a newsletter. It’s one of the key metrics for measuring the ROI of the products or services.   By improving the conversion rate, businesses can increase […]

PPC advertising or simply Paid Advertising is the fastest way to promote your products or services to a targeted audience. But in today’s marketing world, throwing some dollars into your campaigns will no longer bring results – website traffic, conversions, purchases, etc.   Paid marketing can be very effective when it is optimized properly. In fact, […]

March is National Disability Awareness Month here in the United States. Living with a disability is very common, affecting about 1 in 4 (26%) of individuals according to the Centers for Disease Control (CDC). And vision impairments account for about 8% of the U.S. population according to Georgetown University’s Health Policy Institute. In the digital […]

Today’s banking customers are far more complex than they once were. The experiences made standard by revolutionary players like Amazon and Uber have contributed to a drastic shift in customer expectations, across all industries. Customers have grown accustomed to the convenience and visibility made possible using elevated technologies and data insights. In fact, the Future […]

To make your website easy to navigate, menus arblogucial. Links are provided on menus to aid with navigation. Using the Drupal menu, you can add, remove, and rename menus and items. We’ll look at creating menus in Drupal in this blog. Easy Procedures to Construct Menus in Drupal Step 1: Click Structure, as displayed on the […]

Optimizely Content Delivery API To build Optimizely pages and blocks on a website, we use C# MVC razor helpers in the Optimizely Content Management System (CMS). Now, we can utilize CMS in a headless manner using the Optimizely Content Delivery API, meaning that all pages and blocks are produced by reading JSON data returned from […]

In this episode, Jim and Kim talk with Brian Flanagan, Digital Experience Strategist at Perficient, about the rise of generative AI and its potential to replace or augment human workers. Is this the end of the road for half the workforce, or just the beginning of a new era in productivity? Get ready to ponder […]

We are in an age of consumer data. Modern web tools and content management systems are making it easier than ever for businesses to gather data on their customers in order to tailor their web experiences. Additionally, with the increasing prevalence of first-party cookies, businesses can deliver individualized experiences to their users with a higher […]

2023 Banking Automation Trends Perficient is looking forward to bringing our unique combination of automation technical know-how, along with industry expertise in Financial Services and Payments to the Bank Automation Summit in Charlotte, North Carolina on March 2-3. The Summit brings together experts in the field, including bank executives, technology vendors, and consultants, to discuss […]

By now, a lot of us have already participated in one or more Optimizely CMS 12 upgrade projects. The others are still evaluating whether they should do it now or wait some more. Regardless of when you do it, there will definitely be some unique upgrade challenges you will come across, as I and many […]