Digital Marketing

On May 31, the Federal Deposit Insurance Corporation (FDIC) reported to the public what many banks already knew and had been experiencing for the past year – that deposits are declining in the American banking sector. There has almost been $1.2 Trillion removed from the banking system over the past year. In addition, the recent […]

The era of single-channel marketing is over. Marketing professionals now have access to several touchpoints via diverse mediums. In order to provide the best experience, customers also expect businesses to use all of them. By enabling you to communicate with customers—and potential customers—in real-time with pertinent and persuasive messages, SMS marketing can be a useful […]

Marketing automation is the use of technology to automatically handle marketing operations and multifaceted campaigns across several channels. To boost income and maximize productivity, marketing and sales teams employ marketing automation to automate online marketing campaigns and sales activities. Employees are freed to work on higher-order issues when repetitive jobs are properly handled by automation […]

Optimizely Configured Commerce SEO is a vital aspect of any ecommerce application, as having a good SEO ranking increases traffic to your website and brings in revenue opportunities. Optimizely Configured Commerce (formerly Optimizely B2B Commerce) comes packaged with SEO features built-in, providing SEO configuration settings without requiring development code. Don’t worry if the native capabilities […]

Content Management System is software for users to develop business websites and applications without extensive technical knowledge. It allows professionals such as business owners and marketers to create, manage, modify, and publish digital content effortlessly.  There are over 80 Content Management Systems to choose from and selecting one that suits your business needs is important.  […]

Many consider workflow to be a necessary evil. But it is necessary, and I will make my case in this post. I highly recommend working through the requirements for workflow and including it in your initial site build or rebuild. However, not all of us have that luxury – and that’s okay. The great thing about […]

This article is the third post on creating a Submit Action to save Contacts into the List Manager in Sitecore. In the previous post, we developed the SPEAK editor layout for the custom Submit Action in the Core database for Submit Action to have Field mapping ability. In this part, we will construct a class to save […]

In our ongoing exploration of assistive technologies, we have witnessed the remarkable advancements that have revolutionized accessibility for individuals with disabilities. Today, we shift our focus to cognitive assistive technologies, an innovative field that aims to enhance digital accessibility for individuals with cognitive impairments. These technologies play a crucial role in empowering individuals to navigate […]

As the financial services industry continues to evolve, companies are looking for ways to stay ahead of the competition and increase their market share. One way to do this is by leveraging the power of generative AI. Generative AI is an advanced form of artificial intelligence that can create content from scratch, taking the burden […]

This article is the second post in the series on creating a submit action to save contacts into the list manager in Sitecore. In the previous post, we saw a basic implementation without the ability to map form fields with the custom-created submit action. It only offered the option of configuring the Contact List via […]

Welcome back to our ongoing series on assistive technologies! In our previous post, we began our exploration of these incredible innovations and their impact on the lives of individuals with disabilities. In this second part, we will continue our journey, shedding light on additional types of assistive technologies that have revolutionized accessibility and independence. From […]

I think (and hope) the impact will be nothing short of complete and utter destruction of what we know and experience today.